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All Journal Jurnal Pengabdian Masyarakat Asia
Andriani, Nepi
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Enhancing the Competitiveness of MSMEs Through Halal Certification Counseling, NIB Registration, and Trademark Registration in Pagar Agung Sub-district, Walantaka District, Serang City Basrowi; Dayurni, Popi; Mulyawan, Galuh; Jannah, Roikhatul; Andriani, Nepi; Nurlela
Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i1.2340

Abstract

Purpose: This community service aims to improve the competitiveness of MSMEs in Pagar Agung Village by addressing low legal awareness through halal certification counseling, NIB registration, and trademark assistance. Method: The program involved MSME identification, counseling, technical assistance, and monitoring to support participants in completing business legality processes. Practical Application: Around 70% of participants began the registration processes, leading to improved consumer trust and market access. The program offers a replicable model for enhancing MSME competitiveness. Conclusion: The initiative increased legal awareness and had a positive impact on MSME growth. Continued support is needed to help all participants complete the legality process and remain competitive.
Co-Authors Basrowi Dayurni, Popi Jannah, Roikhatul Mulyawan, Galuh Nurlela