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All Journal Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Rahmi, Eziza
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Humanities Social Sciences

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STRATEGI KOMUNIKASI DIGITAL MELALUI INSTAGRAM @robotickidz DALAM PROMOSI LES PRIVAT DI ROBOTICKIDZ BOGOR Rahmi, Eziza; Sartika, Ika
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 6 No 1 (2025): Vol.6 No.1 Mei 2025
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsikom.v6i1.8225

Abstract

ABSTRACT This study explores digital communication strategies via Instagram to promote private tutoring at RoboticKidz Bogor. It emphasizes the importance of digital promotion for non formal education institutions like RoboticKidz. The problem addressed is the lack of exposure to institution’s strengths. The objective is to evaluate the digital promotion strategy using the AIDA framework (Attention, Interest, Desire, Action). The study adopts a descriptive qualitative method through interviews and observations.Results show Instagram is effective in capturing attention and prompting action from potential customers. Conclusion: The AIDA strategy builds audience engagement and increases interest in educational services. Keywords: Digital Strategy, Instagram, Private Tutoring, Promotional Media, Social Media
Co-Authors Ika Sartika