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All Journal Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Nandito Nandito
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Languange, Linguistic, Communication & Media Social Sciences

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Propaganda Buzzer dalam Iklan Digital Kontemporer: Strategi Komunikasi, Persepsi, dan Dampaknya Nandito Nandito; Fiqri Udayana; Raul Rizki Muhammad Kemal; Muhamad Daffa Fauzan; Arfian Suryasuciramdhan
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.420

Abstract

The phenomenon of buzzers in digital advertising has become a critical concern in contemporary communication dynamics, due to their role in spreading covert messages for commercial and political purposes. This study aims to analyze the persuasive strategies and communication tactics of buzzers, algorithmic amplification patterns, and audience perceptions toward the disseminated content. Using a qualitative method through a systematic literature review, the study identifies three dominant buzzer strategies: native advertising, pseudo-influencer testimonials, and clickbait-based disinformation. These are often amplified through algorithmic tactics such as bot networks, trending hashtags, and endorsements by constructed influencer personas. Findings show that buzzer content is effective when perceived as authentic and emotionally engaging, but tends to generate resistance once users detect manipulation. The study’s implications highlight the need for greater transparency in digital communication, regulation of sponsored content, and improved media literacy to mitigate disinformation and public distrust. The research also emphasizes the importance of ethical approaches in digital communication practices to safeguard democratic integrity and sustainable brand–public relationships.
Makna Konten Influencer Parenting bagi Generasi Muda dalam Membangun Pola Asuh Masa Depan Amelia Putri Pertiwi; Emilya Yohana Natasya; Nandito Nandito; Faisal Dudayef
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 3 No. 1 (2026): Januari: Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v3i1.904

Abstract

The development of social media has made influencer parenting content one of the important sources of reference for the younger generation in understanding parenting. This study aims to examine the meaning of influencer parenting content for the younger generation in building future parenting. The research uses a qualitative approach with a literature review method on various scientific publications relevant to the topics of influencers, parenting, and digital media. The results of the study show that the younger generation interprets influencer parenting content not only as a source of practical information, but also as a reference for values and an ideal representation of the role of parents. The process of interpretation takes place actively and reflectively, influenced by personal experiences, family backgrounds, digital literacy levels, and socio-cultural contexts. In addition, the credibility of influencers and the style of delivering content also affect the acceptance rate of the audience. Influencer parenting content shapes a parenting discourse that emphasizes emotional awareness, empathic communication, positive parenting, and concern for children's mental health. Thus, the future parenting of the young generation is understood as a dynamic, adaptive, and constantly evolving social construction, with digital media as one of the main shaping factors.
Co-Authors Amelia Putri Pertiwi Arfian Suryasuciramdhan Emilya Yohana Natasya Faisal Dudayef Fiqri Udayana Muhamad Daffa Fauzan Raul Rizki Muhammad Kemal