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All Journal Saturnus: Jurnal Teknologi dan Sistem Informasi Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Mutiara Permana
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Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Analisis Iklan Politik Pasangan Budi Agis pada Pemilu Walikota dan wakil Walikota Kota Serang Tahun 2024 Muhammad Satibi; Arfian Suryasuciramdhan; Agnestesia Maria Damanik; Tri Utami; Mutiara Permana
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.483

Abstract

Political advertising is one of the efforts to "market" themselves and political messages from candidates for power. As a candidate, Budi Rustandi (Budi) carries out propaganda by advertising with the aim of gaining power in Serang City in collaboration with Nur Agis Aulia (Agis). The purpose of the study in this article is to explain how the political advertisements of the Budi Agis pair that were broadcast in the mass media in Banten during the 2024 Serang Mayor and Deputy Mayor election succeeded in becoming a reliable strategy in achieving the goal of winning and being elected as Mayor and Deputy Mayor of Serang for the 2024-2029 period. This study uses a descriptive-qualitative method, focusing research on the mass media advertisements of the Budi Agis pair accompanied by analysis using the concept of political communication. The results show that the political advertisements distributed by Budi-Agis have succeeded in forming a positive image. With political advertisements, they raise public awareness of their existence in the world of politics. In addition, Budi Agis' political advertisement also aims to strengthen the loyalty of members and sympathizers of the Gerindra Party and the Prosperous Justice Party (PKS) towards them while inviting non-party communities to vote for them.
Revolusi Teknologi Informasi: Adaptasi Masyarakat terhadap Perubahan di Era Digital Endang Wiguna W; Mutiara Permana; Nur Oktaviani S; Faisal Dudayef
Saturnus: Jurnal Teknologi dan Sistem Informasi Vol. 4 No. 1 (2026): Januari : Saturnus: Jurnal Teknologi dan Sistem Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/saturnus.v4i1.1392

Abstract

The information technology revolution has brought significant changes to almost all aspects of people's lives, from communication patterns and ways of obtaining information to production and trade systems across various sectors. The development of digital technology has also driven cultural, social, and economic changes that require society to continuously adapt. This article aims to examine how society adapts to these changes through a literature review approach, examining various relevant scientific sources. The discussion focuses on digital literacy, human resource (HR) transformation, the concept of Society 5.0, the psychological impact of digital technology use, the role of public policy, and the use of technology in the economic sector. The study results indicate that the success of societal adaptation is greatly influenced by the level of digital literacy and the readiness of human resources to face increasingly rapid technological developments. Furthermore, public policies that support equal access to technology and digital education are crucial factors in this adaptation process. Equitable digital literacy and the development of adaptive and flexible human resources are key strategies for maximizing digital economic opportunities while addressing various social challenges in the era of information technology transformation.
Co-Authors Agnestesia Maria Damanik Arfian Suryasuciramdhan Endang Wiguna W Faisal Dudayef Muhammad Satibi Nur Oktaviani S Tri Utami