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All Journal Tabularasa: Jurnal Ilmiah Magister Psikologi
Daulay, Nabila Diffa Ananda
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Social Sciences Other

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Pengaruh Budaya Korea Pop terhadap Motivasi Belajar Mahasiswa di Universitas Medan Area Daulay, Nabila Diffa Ananda; Budiman, Zuhdi
Tabularasa: Jurnal Ilmiah Magister Psikologi Vol 7, No 2 (2025): Tabularasa : Jurnal Ilmiah Magister Psikologi, Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/tabularasa.v7i2.6142

Abstract

This study aims to examine the influence of Korean Pop (K-Pop) culture on the learning motivation of students at Medan Area University. The focus is on how students’ engagement with K-Pop—through music, idols, and social media—affects their enthusiasm for academic learning. The study applies theories of learning motivation and popular culture engagement. A quantitative approach was used, involving 80 K-Pop fan students selected through purposive sampling. Data were collected via online questionnaires utilizing the K-Pop Culture Scale and the Learning Motivation Scale, then analyzed using simple linear regression. The findings indicate a significant positive influence of K-Pop culture on learning motivation, with a contribution rate of 99.60%. However, excessive involvement in K-Pop-related activities may negatively impact academic focus. Therefore, students are encouraged to manage their engagement wisely so that popular culture can serve as a constructive source of inspiration in their educational journey.
Co-Authors Zuhdi Budiman