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Retno, Retno Widia Astuti
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THE INFLUENCE OF E-COMMERCE ON BUYER INTEREST (STUDY ON STUDENTS OF THE ISLAMIC ECONOMICS STUDY PROGRAM AT IAIN AMBON) Retno, Retno Widia Astuti
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 2 (2025): Vol. 2 No. 2 Edisi April 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i2.711

Abstract

This research is motivated by the condition of online buying and selling competition which is increasingly growing day in the community especially the students of syariah economic study program so that make the buyer interest. Companies or stores should further develop ideas for customer satisfaction to continue to be interested in buying in e-commerce. This research formulates the problem of whether e-commerce has an effect on buyer's interest and how much e-commerce influence to buyer interest of syariah economy study program at IAIN Ambon. In this study, data were collected through questionnaire method to 32 respondents who had made a purchase in e-commerce in IAIN Ambon economic study program using research method is Research Type, Research Type, Research Data Sources, Data Collection Method, Population and sample, Technique Data Processing, Quantitative Data Analysis Technique. The result of this research indicate that there is e-commerce influence to buyer interest proved by t test value show the number 9,649 and its significance 0.000 <0,05 from result above hence there is significant influence between e-commerce and buyer interest. The result of determination coefficient analysis (R2) shows how big influence e-commerce to buyer interest that is 0,748 meaning 7,48% and the rest 25,2% influenced by other variable not discussed in this research. 
THE INFLUENCE OF E-COMMERCE ON BUYER INTEREST (STUDY ON STUDENTS OF THE ISLAMIC ECONOMICS STUDY PROGRAM AT IAIN AMBON) Retno, Retno Widia Astuti
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.1035

Abstract

This research is motivated by the increasing competition in online buying and selling activities, particularly among students of the Sharia Economics Study Program, which has influenced consumer buying interest. Businesses and online stores are encouraged to innovate and improve customer satisfaction strategies to sustain consumer engagement in e-commerce platforms. The study aims to examine whether e-commerce has an effect on buying interest and to what extent it influences the buying interest of students in the Sharia Economics Study Program at IAIN Ambon. Data were collected through a questionnaire distributed to 32 respondents who had previously made purchases via e-commerce platforms. The research methodology includes research design, data sources, data collection methods, population and sample, data processing techniques, and quantitative data analysis. The results of the study indicate that e-commerce significantly influences buying interest. This is supported by the t-test result of 9.649 with a significance level of 0.000 (< 0.05), indicating a statistically significant relationship. The coefficient of determination (R²) shows that e-commerce accounts for 74.8% of the variance in buying interest, while the remaining 25.2% is influenced by other variables not examined in this research.
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