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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Yudistia, Nadia
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Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Mempertahankan Citra dan Reputasi dalam Krisis: Studi Kasus PT Kimia Farma Tbk Sandova, Ibnu; Karen, Nashuha Syaidelfi; Putri, Wahyuni Dwi; Yudistia, Nadia; Havifi, Ilham
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 1 (2025): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.1.3973

Abstract

Corporate image and reputation are heavily influenced by public perception of credibility and quality. The 2021 crisis involving PT Kimia Farma’s use of reused rapid test kits at Kualanamu Airport highlights the importance of crisis management. This research uses a qualitative approach to analyze the company's communication strategies in addressing the crisis. The findings show that quick response, transparency, and restoring public trust through effective communication are crucial for repairing corporate image and reputation. The study emphasizes the importance of structured crisis strategies in maintaining consumer trust, especially in the healthcare sector
Co-Authors Ilham Havifi Karen, Nashuha Syaidelfi putri, Wahyuni Dwi Sandova, Ibnu