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All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Sains Student Research Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Ilmiah Nusantara Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Jurnal Hukum dan Pendidikan Kewarganegaraan
Neti Sunarti
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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OPTIMALISASI PEMANFAATAN MEDIA SOSIAL INSTAGRAM DALAM MEMBERIKAN INFORMASI PUBLIK OLEH KECAMATAN BANJARSARI KABUPATEN CIAMIS Fazar Ariangga; Otong Husni Taufiq; Neti Sunarti
JURNAL ILMIAH NUSANTARA Vol. 3 No. 1 (2026): Jurnal Ilmiah Nusantara Januari 2026
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i1.7618

Abstract

This research is motivated by the finding that the Optimization of Instagram Social Media Utilization in Providing Public Information by Banjarsari Subdistrict, Ciamis Regency has not run optimally due to limited internet coverage, limited human resources managing social media, the absence of dedicated staff fully responsible for information publication, as well as a lack of consistency in updating content. The research problem in this study is: How is the optimization of Instagram social media utilization in providing public information by Banjarsari Subdistrict, Ciamis Regency. The data sources in this research consist of 6 informants. This research uses a qualitative descriptive method. The data analysis techniques used in this study include data collection, data reduction, data presentation, and verification. The Research Results and Discussion show that the Optimization of Instagram Social Media Utilization in Providing Public Information by Banjarsari Subdistrict, Ciamis Regency has not been optimal. This is due to several obstacles, such as limited human resources, and the fact that posting information on Instagram is carried out by only one person. The content of the posts is also less attractive because there has not been any highly innovative development along with limited human resources. The community’s limited access to social media, especially for residents who do not own devices or are not active Instagram users, causes the conveyed messages to not reach all layers of society. There is low community participation in these activities, limited equipment and human resources capable of producing creative content with good quality, limited directed content planning, a lack of evaluation regarding the effectiveness of information dissemination, and minimal human resources who understand digital communication strategies. Overall, it has still not run optimally.
EFEKTIVITAS BADAN USAHA MILIK DESA (BUMDes) DALAM MENDUKUNG LITERASI DIGITAL PRODUK USAHA MASYARAKAT DI DESA KERTAHARJA KECAMATAN CIJEUNGJING KABUPATEN CIAMIS Aceng Nursobah; Arie Budiawan; Neti Sunarti
JURNAL ILMIAH NUSANTARA Vol. 3 No. 1 (2026): Jurnal Ilmiah Nusantara Januari 2026
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i1.7631

Abstract

This research is motivated by the low digital literacy of MSMEs in Kertaharja Village, Cijeungjing District, in the digital era that demands the ability to utilize information technology in marketing and business development. Although digital technology opens up wider market opportunities, most village MSMEs still run their businesses conventionally due to limited access, lack of training, and minimal understanding of the use of online platforms. Of the 152 existing MSMEs, only 25% have utilized digital media. BUMDes as a village economic institution has a strategic role in supporting the digitalization of community businesses, but the digital literacy program implemented is still not optimal. This condition encourages the need for research to analyze the effectiveness of BUMDes in supporting digital literacy of community business products and identifying obstacles and opportunities for digital-based village economic development. This study aims to determine the effectiveness of Village-Owned Enterprises (BUMDes) in supporting digital literacy of community business products in Kertaharja Village, Cijeungjing District, Ciamis Regency. The research method used was a qualitative descriptive method through observation, interviews, and documentation techniques, with six informants consisting of village officials, BUMDes administrators, and business actors who use and do not use digital technology. Data analysis techniques included data reduction, data presentation, and drawing conclusions. The results showed that the effectiveness of BUMDes in supporting digital literacy has not been optimal in five dimensions. In the dimension of goal achievement, the number of training participants and the level of digital skills improvement are still low. From the aspect of operational efficiency, the utilization of digital facilities is not optimal. In the dimension of program relevance, training materials do not fully match the needs of MSMEs. Stakeholder satisfaction is also not high due to the lack of follow up mentoring. As for the dimension of program sustainability, BUMDes still faces budget and human resource limitations. Overall, BUMDes has made efforts to support community digital literacy, but its effectiveness still needs to be improved through ongoing training, strengthening facilities, and programs that are more relevant to the needs of business actors.
Co-Authors Aceng Nursobah Ade Elsa Nuranisa Arie Budiawan Asep Nurdin Rosihan Anwar Dede Agus Norma Rohiman Dini Yuliani Elsa Nursabina Fazar Ariangga Fitri Adila Novianti Ii Sujai Irfan Nursetiawan Ismi Islaminati Meli Melinda Otong Husni Taufiq Pipih Sopiah Rafiq Andra Wisudana Raihan Khairi Firdaus Regi Refian Garis Robi, Robi Sirodjul Munir