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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Mumtaza: Journal of Community Engagement
Aulia Restu Ariyanto Putri
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Needs Analysis on English Language Use in Tour Guiding: Penelitian Mella Narolita; Aulia Restu Ariyanto Putri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1238

Abstract

This study aims to identify the need for English in guiding activities in Bedono Tourism Village, Demak Regency. This study used a quantitative descriptive method with respondents who are members of the Bedono community-based tourism group. The results of the study indicate that members of community-based tourism group have a high awareness of the importance of English skills, especially in the context of direct communication with foreign tourists. Speaking skills are the main focus needed, accompanied by training materials that are contextual and relevant to local conditions, such as tourism vocabulary, local culture, and tourism-related information. Although some members have experience in English and have participated in training, the use of English is not evenly distributed and has not become a habit. The main obstacles faced include limited vocabulary and minimal opportunities for practice. Therefore, training methods that are direct practice, such as roleplay and simulation, are considered the most appropriate. The results of the study also show that there is hope for support from both the government and related institutions for the sustainability of the program. Based on the results of the study, it is recommended to develop training based on local needs, interactive and applicable learning designs, and cross-sector collaboration to improve the professionalism of members of community-based tourism groups.
Pelatihan Sapta Pesona sebagai Upaya Peningkatan Pelayanan Prima pada Pelaku Pariwisata di Desa Bedono Kabupaten Demak Aulia Restu Ariyanto Putri; Narolita, Mella; Hamsar Suci Amalia
Transformative Service Journal Vol 2 No 1 (2026)
Publisher : Yayasan Literasi Altruis Khatulistiwa

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Abstract

Bedono Tourism Village is known as “Kampung Teles” due to the phenomenon of abrasion and daily tidal flooding. It has unique tourism potential but faces obstacles in terms of service quality.  Without immediate intervention, the degradation of service quality amidst these extreme environmental conditions is feared to stifle tourist interest and paralyze the burgeoning local economy. This study aims to improve the capacity of human resources, namely tourism practitioners in Bedono Tourism Village, through Sapta Pesona training as the basis for excellent service. The method used is a participatory approach involving 11 members of the Tourism Awareness Group (Pokdarwis) through the stages of needs analysis, material presentation, case discussions, and simulations (role-play). Evaluation was conducted using a pretest-posttest design to measure the increase in participants’ knowledge. The results showed that before the training, service was still spontaneous and not yet standardized. After the training, there was a 26.8% increase in participants' knowledge, with the average score increasing from 54.5% to 81.3%. Participants were able to integrate the dimensions of excellent service (reliability, responsiveness, assurance, empathy, and physical evidence) into the seven elements of Sapta Pesona. In conclusion, this training succeeded in strengthening the initial capital of human resources in building professional and sustainable services. The recommendations in this study are the preparation of written Service Operational Standards from Pokdarwis, infrastructure improvements from the local government, and the strengthening of a hospitable culture from the local community to increase tourist satisfaction amid environmental limitations.
Co-Authors Hamsar Suci Amalia Mella Narolita