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All Journal Jurnal Manajemen Bisnis Kewirausahaan
Ulfa Sri Wahyuni
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Economics, Econometrics & Finance

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Pengaruh Persepsi Harga dan Kualitas Produk terhadap Keputusan Pembelian Silverqueen dengan Brand Image sebagai Mediasi : (Studi Kasus Palangka Raya) Rina Elvi Sutikno; Selviana Frastika; Nina Lastari; Putri Lastari; Veronica Riani Dewi; Desi Juniarti; Ulfa Sri Wahyuni
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2483

Abstract

This study aims to determine how the influence of Price Perception and Product Quality on SilverQueen Purchasing Decisions with Brand Image as a Mediator of Brand Image (Community Study in Palangka Raya City). The type of research used is quantitative research. This sample was selected with characteristics according to indicators and respondents totaling 100 samples. In this study, an outer model (convergent validity and decriminal validity) and an inner model using the SMARTPLS 4 application were used to process data.
Co-Authors Desi Juniarti Nina Lastari Putri Lastari Rina Elvi Sutikno Selviana Frastika Veronica Riani Dewi