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All Journal THE COMMERCIUM
S.S., M.A., Tsuroyya
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Languange, Linguistic, Communication & Media Social Sciences

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SOCIAL MARKETING COMMUNICATION STRATEGY OF TAMAN READING MASYARAKAT "ALAM RIANG" IN IMPROVING LITERACY CULTURE IN THE CHILDREN OF JOMBANG ISLAMIC BOARDING SCHOOL VILLAGE Ningrum, Retno Via; S.S., M.A., Tsuroyya
The Commercium Vol. 6 No. 2 (2023): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v6i2.51422

Abstract

Marketing strategy is one of the efforts to deliver a program introduced in the community with the aim of changing people's behavior for the better. Marketing strategy is said to be one of the basics to provide real activities in everyday life. This study aims to determine the social marketing communication strategy of the Alam Riang Community Reading Park in improving literacy culture in the children of Pesantren Jombang village. This research uses a qualitative approach and a case study method. The data collection method was carried out by interviewing 5 informants consisting of the founder of the Alam Riang Community Reading Park, Members of the Alam Riang Community Reading Park, parents of Alam Riang students, Alam Riang students and observing literacy activities. The results showed that the social marketing communication strategy seen in improving literacy culture consists of product, promotion, presentation and personnel so that it can be known the communication strategy used by TBM Alam Riang
ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE TERHADAP PERTENGKARAN RUMAH TANGGA DALAM FILM “PERFECT STRANGERS” Firmansyah, Herwin; S.S., M.A., Tsuroyya
The Commercium Vol. 8 No. 2 (2024): The Commercium
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v8i2.62550

Abstract

Film is a medium that is often used to represent social reality. The reality of marriages and household disputesis often shown in scenes with the aim of conveying a certain message, as was done in the film "PerfectStrangers". This research examines the representation of domestic quarrels shown in the film "PerfectStrangers" using Charles S. Peirce's semiotics and documentation as a data collection technique, by takingexcerpts from the film to be used as objects of analysis. The research results show that the film "PerfectStrangers" represents household quarrels in three ways, namely 1) the causes of quarrels, in the form ofbetrayal/infidelity and miscommunication, 2) forms of quarrels, in the form of teasing, shouting, unbearableemotions and divorce, 3) solutions to quarrels, in the form of respecting your partner's privacy. Furtherresearch can examine the issue of domestic disputes using other methods
Co-Authors Firmansyah, Herwin Ningrum, Retno Via