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All Journal International Journal of Economics Development Research (IJEDR) Return : Study of Management, Economic and Bussines
Juma'i, Juma'i
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

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Driving the Digital Economy: The Role of E-Commerce in Marketing Transformation on TikTok in Indonesia Pratama, Galih; Firdaus, Firdaus; Juma'i, Juma'i; Febriana, Dita Aulia
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.7465

Abstract

This research aims to analyze the role of e-commerce in the digital transformation of marketing with a focus on the TikTok platform in Indonesia. The research uses a quantitative approach with explanatory research methods and involves 100 respondents selected through purposive sampling techniques. The variables studied include customer interaction, personalization, customer experience, and customer behavior. Data were collected through questionnaires and analyzed using the SEM-PLS method on SmartPLS4. The research results show that customer interaction and personalization have a positive and significant impact on customer experience. Additionally, customer experience has a positive and significant impact on customer behavior. Customer interaction also has a positive and significant impact on customer behavior. However, personalization has a positive but not significant impact on customer behavior. This research provides insights into the importance of customer experience in mediating the influence of customer interaction and personalization on customer behavior, as well as serving as a basis for developing more effective digital marketing strategies.
Implementation Of Religious Justice In Marketing The Products Of Central Java's Muhammadiyah Business Charities Juma'i, Juma'i; Yustinah, Yustinah
Return : Study of Management, Economic and Bussines Vol. 3 No. 8 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i8.259

Abstract

The implementation of religious justice in Muhammadiyah Charity (AUM) can be seen from the perspective of its muamalah. Muhammadiyah Charity (AUM) provides benefits not only from which company is an Indonesian citizen and is Muslim or not. In Managerial, it is very open to be able to join both as an employee and as a control holder of the management of the Muhammadiyah Business Charity. The type of research used is field research, The subject in this study is Muhammadiyah charity (AUM) Central Java, The type of data needed in this study consists of primary data and secondary data, data collection methods with Interview or Interview Method, observation and documentation, Data analysis used is non-statistical analysis but with descriptive analysis. The implementation of religious justice in the marketing of Muhammadiyah charity products goes hand in hand with the vision and mission of an independent organization and moves in amar makruf nahi munkar. good management and management of the organization and employee performance based on the One and Only God and justice for all Indonesian people. The marketing of Muhammadiyah Charity products with religious justice can be seen from the way employees and partners are recruited, all are very open and can take part, not necessarily from within a certain company or organization. Equality and equality as part of religious justice can be based on the philosophy of ta'awun.
Co-Authors Febriana, Dita Aulia Firdaus Firdaus Pratama, Galih Yustinah Yustinah