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All Journal Jurnal Dinamika Sosial dan Sains Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Aprilia Ningrum
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PROPAGANDA DALAM IKLAN KAMPANYE POLITIK DI MEDIA SOSIAL TIKTOK Neysa Tansia Haqi; Arfian Suryasuciramdhan; Aprilia Ningrum; Lulu Budiani Hardiana; Hamdan Pahlepi
Jurnal Dinamika Sosial dan Sains Vol. 2 No. 6 (2025): Jurnal Dinamika Sosial dan Sains
Publisher : CV.Sentral Bisnis Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60145/jdss.v2i6.180

Abstract

Penelitian ini membahas fenomena propaganda politik yang tersebar melalui media periklanan dan media sosial menjelang Pemilihan Umum di Indonesia. Di era digital, arus informasi yang cepat dan tidak selalu tersaring kebenarannya menjadikan masyarakat, terutama generasi muda, rentan terhadap pengaruh propaganda dan disinformasi. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara, observasi konten digital, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa propaganda yang paling dominan adalah yang berbasis citra dan emosi, dengan strategi seperti framing positif, penggunaan influencer, serta kampanye tagar di media sosial. Respon generasi muda menunjukkan adanya kesadaran terhadap propaganda, namun masih terbatasnya literasi digital membuat mereka tetap rentan terhadap manipulasi informasi. Penelitian ini menegaskan pentingnya peningkatan literasi media dan kemampuan berpikir kritis di kalangan masyarakat, khususnya generasi muda, untuk menghadapi tantangan informasi politik di era digital.
Pengaruh Komunikasi yang Efektif terhadap Keberhasilahan Lobi dan Negosiasi Ratu Reva N.; Dian Hardianti; Brizita Auliani A; Helena Angelica S; Aprilia Ningrum
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 2 (2025): April : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i2.244

Abstract

This research examines the influence of effective communication on the success of lobbying and negotiation. Lobbying and negotiation, although differing in their approaches (lobbying is one-way persuasive, negotiation is interactive and involves bargaining), both aim to influence decisions or reach agreements. The success of both heavily relies on effective communication, which includes building relationships, understanding the interlocutor, and overcoming communication barriers. Effective communication strategies involve thorough planning, persuasive communication, conflict management, and understanding the context and interests of all parties. Literature studies show that effective communication is a key success factor, building trust, delivering persuasive messages, managing conflicts, building consensus, and understanding the needs of other parties. Persuasive, assertive, and nonverbal communication also play a crucial role in reaching mutually beneficial agreements. In conclusion, effective communication increases the chances of successful lobbying and negotiation.
Co-Authors Arfian Suryasuciramdhan Brizita Auliani A Dian Hardianti Hamdan Pahlepi Helena Angelica S Lulu Budiani Hardiana Neysa Tansia Haqi Ratu Reva N.