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All Journal Jurnal Dehasen Mengabdi Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi
Nabila, Melane Neysha
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Social Sciences

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Analysis Of Consumer Behaviour Towards Mcdonald's In Bengkulu Susena, Karona Cahya; Nabila, Melane Neysha; Tarigan , Heskyel Pranata
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 3 (2025): April,
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i3.242

Abstract

This study analyses consumer behaviour towards McDonald's in Bengkulu since its arrival in 2016, considering the interaction between local cultural, social, personal and psychological factors. Using descriptive-explanatory quantitative methods, the study examined the relationship between service quality, menu adaptation (including adjustments to local flavours), promotional strategies (especially advertising that emphasises togetherness), and customer satisfaction. The results show that menu adaptation and promotional strategies that consider local cultural values have a significant effect on customer satisfaction and loyalty. These findings highlight the importance of marketing strategies that are sensitive to cultural contexts and pay attention to aspects of the overall consumer experience, not just speed and efficiency.
Peningkatan Kesadaran Lingkungan Melalui Pembuatan Tempat Sampah Daur Ulang Di RT.21 RW.02 Kelurahan Pematang Gubernur Agresti, Agresti; Nisa, Nabela Aulia; Nabila, Melane Neysha; Anggraini, Adinda Dewi; Apiska, Nia; Herlin, Herlin; Susanti, Neri; Fitriano, Yun
Jurnal Dehasen Mengabdi Vol 4 No 2 (2025): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i2.9127

Abstract

A clean environment is a basic necessity for society. However, suboptimal waste management still occurs at Raudhatul Jannah Mosque, located in RT.21 RW.02, Pematang Gubernur Subdistrict. Unsorted waste leads to pollution and decreases the comfort of worshippers. This community service program is part of the Kuliah Kerja Nyata (KKN) student community service activity, aiming to raise public awareness by creating recycled waste bins from used materials and placing them in the mosque area. The activities included awareness sessions, training on waste bin production, and observation of behavioral change. The results showed increased community knowledge regarding waste sorting and concern for the mosque's cleanliness. This program successfully fostered new, environmentally friendly habits through educational and participatory approaches.
Co-Authors Agresti, Agresti Anggraini, Adinda Dewi Apiska, Nia Fitriano, Yun Herlin, Herlin Karona Cahya Susena, Karona Cahya Neri Susanti Nisa, Nabela Aulia Tarigan , Heskyel Pranata