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All Journal Journal La Lifesci Tarjih: Agribusiness Development Journal
Kautsar, Muthia Natasya
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Agriculture, Biological Sciences & Forestry Chemistry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Immunology & microbiology Social Sciences

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Journal : Tarjih: Agribusiness Development Journal

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Market Demand and Economic Performance Analysis of PT. Indonesia Hijau’s Cocoa Industry Competitiveness Sainab; Kautsar, Muthia Natasya
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.952

Abstract

Cocoa plays a significant role in promoting regional and agroindustrial development, particularly as a raw material for the food and beverage industry. Sulawesi, as Indonesia’s largest cocoa-producing region, offers good-quality cocoa beans; however, its processed products have yet to gain a strong foothold in international markets. PT. Indonesia Hijau, a cocoa processing company, faces several challenges in sustaining its business, including market demand fluctuations, production cost efficiency, raw material price volatility, shifting consumer preferences, and competition from imported products.This study aims to evaluate market demand trends, economic performance, and the competitive advantages of PT. Indonesia Hijau. Two main analytical approaches were employed: market demand trend analysis and Policy Analysis Matrix (PAM). The findings show that demand for PT. Indonesia Hijau’s cocoa products fluctuated from 2018 to 2023, with a decline during the COVID-19 pandemic (2020–2021) and a recovery afterward. Chocolate bar and cocoa powder products demonstrated consistent growth post-pandemic, indicating promising market potential for processed cocoa. PAM analysis results reveal that PT. Indonesia Hijau holds both competitive and comparative advantages, as reflected by a A PCR of 0.76 and a DCR of 0.79 both falling below the threshold of one indicate that the company's production operations are cost effective and demonstrate strong potential for continued economic development. These findings provide practical insights for cocoa processors and policymakers to enhance supply chain efficiency and strengthen the global competitiveness of Indonesian cocoa products.
Participatory Social Mapping For Cocoa Farming Development Interventions in Polewali Mandar, Indonesia Kautsar, Muthia Natasya; Sainab
Tarjih : Agribusiness Development Journal Vol. 5 No. 01 (2025): VOLUME 05, NOMOR 01, JUNI 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i01.953

Abstract

Modern agricultural development requires not only technological innovation but also a deep understanding of social and institutional dynamics. This study employs Participatory Social Mapping (PSM) to analyze social structures and actor networks within cocoa farming communities in Polewali Mandar. Using purposive sampling, five key informants were selected: four leaders of cocoa farmer groups who are still active in cocoa cultivation and one local cocoa enterprise, PT. Indonesia Hijau. Data were examined through qualitative descriptive analysis combined with Social Network Analysis (SNA) to map relationships and identify central actors. Results show that cocoa farmers form strong, multi-layered networks. Internally, interactions occur within farmer groups in Luyo, Tutar, Mapilli, and Tapango, serving as hubs for knowledge sharing. Externally, farmers are linked with supporting institutions such as PT. Mars (development), Barry Callebaut (seed supply), PT. Indonesia Hijau (collaboration), and the UIH Cooperative (distribution and marketing). These networks are marked by openness and collaboration, with farmers as central actors. Despite geographical constraints, communication is sustained both physically and virtually. The UIH Cooperative emerges as the most connected and influential actor due to its daily engagement in farmers’ socio-economic activities. Supporting institutions contribute to innovation, sustainability, and input provision. The study highlights the critical role of social capital and institutional connectivity in advancing sustainable cocoa farming and effective agricultural extension.
Co-Authors Mardia Mardia Nahdah Nahdah