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STRATEGI PENGEMBANGAN AGROINDUSTRI MINYAK KAYU PUTIH DI KAMPUNG RIMBA JAYA DISTRIK BIAK TIMUR KABUPATEN BIAK NUMFOR Runtuboy, Joebell Sonia; Agatha W. Widati; Darmawanto Uria; Saut M. P. Simanungkalit
Sosio Agri Papua Vol 14 No 1 (2025): Juni
Publisher : Department of Social Economic Agriculture, Faculty of Agriculture, University of Papua, Manokwari, West Papua, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/sap.v14i1.402

Abstract

This study aims to identify the development potential of the cajuput oil agroindustry in Biak Numfor, assess internal and external factors influencing its development, and formulate appropriate strategies. Using descriptive methods and SWOT analysis, this study reveals that the cajuput oil agroindustry in Rimba Jaya Village has significant potential, supported by high-quality products meeting national standards with 70% cineole content. However, market access and selling prices remain challenging. Government support through promotion and technical assistance offers significant opportunities for expansion. Based on the analysis, strategies focusing on market access expansion and production capacity enhancement are recommended.