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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) IIJSE
Setyaning, Aldilla Nadhira Ayu
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Economics, Econometrics & Finance Education

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Dampak Analisis Media Sosial oleh Eksekutif Penjualan terhadap Proses Pengambilan Keputusan Pembelian Pelanggan di PT Nasmoco Bahtera Motor Affandi, Azhar; Setyaning, Aldilla Nadhira Ayu
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29907

Abstract

This study examines the challenges faced by PT Nasmoco Bahtera Motor in utilizing social media as part of their digital marketing strategy. In an era where social media is crucial for building customer relationships and enhancing sales, many sales personnel lack the necessary understanding and skills for effective use. The aim of this research is to analyze the strategies employed by sales executives in leveraging social media for branding and to identify the obstacles they encounter. With appropriate training, sales personnel can become more effective in reaching customers and fostering loyalty towards the Toyota brand. This research uses surveys and interviews to gather data from sales personnel, providing insights into best practices and challenges in social media use. The findings are expected to offer practical recommendations for the company to formulate more effective digital marketing strategies, thereby increasing brand awareness and strengthening customer relationships in a competitive market.
Analysis of the Influence of Brand Experience on Smartphone Customer Loyalty in Indonesia Cahyani, Indah Dwi; Setyaning, Aldilla Nadhira Ayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7146

Abstract

This research analyzes the influence of brand experience, perceived quality, brand trust, and brand loyalty on smartphone consumers in Indonesia. This research was motivated by the intense competition in the Indonesian smartphone market, so it is important to understand the factors influencing consumer loyalty to brands. This research used a quantitative approach with the Structural Equation Model (SEM) method and data collection through purposive sampling. Data samples were taken from Indonesian smartphone consumers aged 20 to 34, with 280 respondents. This research has five hypotheses, and four of them are accepted. However, perceived quality does not positively and significantly affect brand loyalty.
Co-Authors Azhar Affandi Cahyani, Indah Dwi