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All Journal Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Journal of Social Work and Science Education
Febryani, Annisa
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Religion Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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TREN FRUGAL LIVING PADA KEPUTUSAN PEMBELIAN OLEH GENERASI MUDA: STUDI KASUS MAHASISWA POLITEKNIK NEGERI SRIWIJAYA: FRUGAL LIVING TRENDS ON PURCHASE DECISIONS BY THE YOUNGER GENERATION: CASE STUDY OF STUDENTS OF STATE POLYTECHNIC OF SRIWIJAYA Permatasari, Imas; Yuvita, Heni; Febryani, Annisa
Jurnal Aplikasi Manajemen dan Bisnis Vol. 5 No. 2 (2025): Jurnal Aplikasi Manajemen dan Bisnis April 2025
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15827118

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh frugal living terhadap keputusan pembelian mahasiswa Politeknik Negeri Sriwijaya. Gaya hidup frugal semakin diminati generasi muda karena meningkatnya kebutuhan hidup dan kesadaran akan pentingnya pengelolaan keuangan. Penelitian ini menggunakan pendekatan kuantitatif melalui survei terhadap 110 mahasiswa aktif yang telah menerapkan frugal living minimal enam bulan terakhir. Teknik sampling yang digunakan adalah purposive sampling, dengan analisis data menggunakan regresi linear berganda melalui SPSS versi 26. Hasil penelitian menunjukkan bahwa pengelolaan keuangan, prioritas kebutuhan, dan efisiensi pengeluaran berpengaruh positif dan signifikan terhadap keputusan pembelian. Di antara ketiganya, pengelolaan keuangan memiliki pengaruh paling dominan. Temuan ini mengindikasikan bahwa frugal living membantu mahasiswa membuat keputusan pembelian yang bijak dan terencana. Dengan demikian, frugal livingdapat dijadikan strategi efektif dalam membentuk perilaku konsumsi yang bertanggung jawab di kalangan mahasiswa. Kata Kunci: Frugal Living, Keputusan Pembelian, Pengelolaan Keuangan, Prioritas Kebutuhan
Hedonistic Lifestyle Among College Students: A Comparative Study of Boarding House Residents vs. Family Cohabitants Febryani, Annisa; Nasution, Fauziah
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1232

Abstract

This research aims to examine the differences in hedonistic lifestyle between students living in boarding houses and those living with their parents at the State Islamic University of North Sumatra. The hedonistic lifestyle is characterized by an orientation towards the pursuit of pleasure, consumptive behavior, and a tendency to disregard efficiency and social functions. The approach used is a comparative quantitative design with an ex post facto format. The sample consists of 30 students, with 15 living in boarding houses and 15 living with their parents, selected through purposive sampling techniques. The instrument is a Likert scale questionnaire developed based on theories of social psychology and consumption and has been tested for validity and reliability. Data analysis uses an independent sample t-test. The research results indicate a significant difference; students living in boarding houses have higher hedonism scores. These findings suggest the need for tailored interventions for the student population to promote a more balanced lifestyle and financial awareness.
Co-Authors Fauziah Nasution Permatasari, Imas Yuvita, Heni