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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah Prophetica
Laelani, Rizki
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Religion Education Social Sciences

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Fenomena Flexing dalam Interaksi Agama dan Publik: Studi Kasus Kehidupan Pendakwah Ustaz Solmed Laelani, Rizki
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 3 No. 1 (2019): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

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Abstract

This study examines the phenomenon of "flexing" within Islamic proselytization (dakwah) by analyzing its application as a communication strategy based on Ustaz Solmed's perspective. The research seeks to address how flexing, commonly associated with showcasing material wealth or achievements, can be utilized in dakwah without contradicting Islamic principles. Employing qualitative methods through literature reviews and case studies, the study identifies the dual nature of flexing in inspiring societal success while cautioning against arrogance and ostentation (riya). The findings reveal that flexing, when used with the right intentions, aligns with Islamic teachings as a form of gratitude and motivation for collective betterment. However, its implementation requires ethical considerations to ensure it does not promote materialism or social inequality. This research highlights the importance of balancing contemporary communication trends with traditional Islamic values, offering insights into adapting dakwah strategies for modern audiences.
Pemikiran Cak Nun tentang Harmoni Budaya dan Teknologi dalam Ruang Keagamaan Laelani, Rizki; Mukarom, Zaenal
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol. 25 No. 1 (2025): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v25i1.43959

Abstract

This article analyzes Emha Ainun Nadjib's (Cak Nun) thoughts on the relationship between religion, culture, and technology from the perspective of contemporary Islamic communication. Based on the YouTube video "Cak Nun: Religion and Culture" from @UniversitasKehidupan, Cak Nun emphasizes that Islamic da'wah requires cultural and technological mediums to effectively convey messages in modern society. This study positions Cak Nun as a da'wah communicator employing humanistic and contextual approaches through culturally-based strategies and digital media integration. Using Cultural Transactional Communication Theory and Cultural Adaptation Theory, the research examines how Cak Nun's da'wah represents a dialogical, participatory, and adaptive communication model. Concrete examples include technological management of Zamzam water and Muslim fashion production, demonstrating how technology supports Islamic values actualization in daily life. The analysis highlights Cak Nun's effective multimedia da'wah communication via digital platforms for religious literacy and collective Islamic consciousness cultivation. This article contributes to Islamic communication theory and practice development, responsive to contemporary socio-religious dynamics. The study underscores media literacy urgency in da'wah and innovation importance in delivering Islamic messages digitally. Cak Nun's approach serves as a cultural-modern da'wah model integrating Islamic teachings with contextual, inclusive, and transformative communication strategies.
Co-Authors Zaenal Mukarom