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All Journal Jurnal Pariwisata Nusantara
Devitra, Ilham Fayyadh
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Social Sciences

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Journal : Jurnal Pariwisata Nusantara

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The Role of E-Magazines in Promoting Marine Tourism Destination in Bali Island Devitra, Ilham Fayyadh; Sunarto; Prihadi, Donny Juliandri; Handaka , Asep Agus; Suryana; Nurhayati, Atikah
Jurnal Pariwisata Nusantara (JUWITA) Vol. 4 No. 1 (2025): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v4i1.11337

Abstract

Purpose: This study aims to analyze the role of E-Magazine in promoting marine tourism destinations in Bali. Method: The method used in this research is descriptive qualitative, with data analysis following the Miles & Huberman approach. Data was collected using questionnaires administered to 30 respondents and surveys conducted with 40 tourist respondents using purposive sampling. The respondents were individuals who had read the e-magazine and had traveled to Bali. The data was processed through data reduction, data presentation, and conclusion drawing, using the 7P marketing mix approach. Result: Based on the data processed through data reduction using the 7P marketing mix approach, the Pelayaran Penuh Warna E-Magazine proved to be highly effective in promoting marine tourism destinations in Bali, with a respondent satisfaction rate of 92.5%. The e-magazine was also effective in delivering comprehensive and transparent information, with 93% of respondents finding the content in the e-magazine useful. Contribution: This study is expected to serve as a reference for travel agencies and similar businesses in building their corporate image by promoting marine tourism destinations.
Co-Authors Atikah Nurhayati Donny Juliandri Prihadi Handaka , Asep Agus SUNARTO Suryana