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latif ajas tihurua
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CODE SWITCHING DI LOKASI KERJA PT. IWIP; STRATEGI KOMUNIKASI DALAM LINGKUNGAN MULTIBAHASA latif ajas tihurua
Hunatech Vol. XXX, No. XXX Vol 4 No 1 (2025): Hunatech: Juni 2025
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59967/hunatech.v4i1.62

Abstract

The multilingual work environment at PT Indonesia Weda Bay Industrial Park (PT. IWIP) demands effective communication strategies for efficient interaction between employees. One of the strategies used is Code-Switching, which is the alternation of languages in a single conversation. This investigation aims to analyze the benefits, challenges, and strategies of using Code-Switching in the workplace of PT. IWIP. The study method used was a qualitative approach with observations and interviews of employees working in a multilingual environment. The results showed that Code-Switching can improve communication effectiveness, bridge cultural differences, and create a more inclusive work environment. However, challenges such as misunderstandings and lack of standardization of communication still need to be addressed. With proper implementation, Code-Switching can be a communication tool that supports productivity and work efficiency at PT. IWIP.
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