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Diabetes Disease in Geoff Marsh Film Documentary, Implication for Sub-Sahara Africa and the International Community Adjeketa, Blessing; Adjeketa , Theophilus; Enita, Godfrey; Shireku , Alphonsus
The Journal of Society and Media Vol. 9 No. 1 (2025): Social Media Bridged the Gap
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n1.p159-173

Abstract

The global burden of non-communicable diseases is increasing daily. Non-communicable diseases like hypertension, cancer, and diabetes have caused the death of more people in 21st-century sub-Saharan Africa than it has ever done. Also, the world celebrates 100 years of insulin, however, many, children and people in the Sub-Sahara with type 1 and type 2 diabetes die for lack of access to insulin or diabetes medications. Worse yet, the present status of diabetes in Sub-Saharan Africa is not well-known. The article uses content analysis and agenda-setting theory to examine Geoff Marsh's documentary on diabetes in Sub-Saharan Africa.. The documentary was produced with the support of AstraZeneca, Medtronic, and copyrighted by Springer Nature LTD 2021 (the video was downloaded from YouTube). The analysis of the documentary linked the death toll resulting from diabetes to a change in lifestyle and the government's meagre budget for the health sector in Sub- Saharan Africa. Filmmakers in the Sub-Saharan region should advocate and prioritize the maintenance of a healthy personal diet, engage in regular physical exercise, and maintain a normal body weight in their films. Sponsored radio and television programs focusing on managing and preventing the disease are needed across countries in the sub-Sahara
Visual Media Practices Reshape Diagnostic Observation and Patient Care in Medical Training Contexts Adjeketa, Blessing; Adjeketa, Theophilus; Adjeketa, Hezekiah
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p296-314

Abstract

In the 21st century, diagnostic care is often associated with biotechnological advancement, overlooking the importance of clinicians’ observational skills. Visual literacy—the ability to interpret and create meaning from images—is therefore a core clinical competence. Between November 2025 and January 2026, this study engaged 35 caregiving students from five private hospitals in Sapele, Delta State, focusing on the visual identification of jaundice. Using a conceptual literature review, the study integrates visual pedagogical frameworks, such as visual thinking strategies, with medical humanities curricula. It examines how visual narratives and films contribute to improved diagnostic accuracy and compassionate care. Findings suggest that structured exposure to visual arts enhances critical observation and reduces cognitive bias, while film-based learning helps clinicians recognize non-verbal cues, environmental context, and unspoken symptoms. Incorporating visual literacy into medical training improves the interpretation of patient data and supports a more humanistic approach to care. The study concludes that visual literacy should be formalized as a clinical skill, and recommends integrating film-based modules into medical curricula to bridge the gap between technical expertise and observational competence for better diagnostic and therapeutic outcomes