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All Journal Jurnal Pariwisata Pesona JPM (Jurnal Pemberdayaan Masyarakat)
Putri, Chania Ratu Iriana
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Peningkatan Pemasaran Produk Usaha Mikro Kecil Menengah Susu Pasteurisasi Melalui Legalitas Usaha dan Promosi Digital Putri, Chania Ratu Iriana; Dewi Maharani; Umamah, Izza Syarifah; Octavyani, Nabila Rahmadina
Jurnal Pemberdayaan Masyarakat Vol 10 No 1 (2025): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i1.11924

Abstract

MSMEs or Micro, Small and Medium Enterprises are one of the business units that have contributed to economic growth and have proven to minimize economic inequality, especially at the lower middle class level. One of the MSMEs in Jabung Village, Kemantren District, Malang Regency is MJP or Muncul Jaya Pasteurization. These MSMEs produce pasteurized milk with good properties for health. However, there are several obstacles that prevent this product from entering the market widely, namely the absence of an NIB or business identification number and the lack of digital promotion so that the marketing of this product is only limited. Based on this, this service was carried out to increase understanding of the knowledge of market requirements using NIB, as well as how to manage product marketing through digital media and label branding. The results of this service are increased knowledge of producers regarding marketing requirements through the NIB scheme and digital marketing media, the issuance of NIB documents as an initial requirement for making PIRT numbers or Household Industry Food and the inclusion of NIB numbers on product labels and increased product consumers after marketing through digital marketing methods.
Analysis of typology and tourist satisfaction museum sandi Yogyakarta Putri, Chania Ratu Iriana; Purnomo, Agus
Jurnal Pariwisata Pesona Vol. 10 No. 2 (2025): Edisi Desember 2025
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v10i2.15566

Abstract

Museum Sandi as the only cryptology museum in Indonesia and Asia has an educational tourism function, but faces challenges, namely low interest and number of tourists so development is needed. The purpose of this study is to identify the typology of tourists and analyze tourist satisfaction with the Museum Sandi tourist attraction. This research uses exploratory quantitative research methods with data collection techniques, namely surveys on 386 tourists, data analysis using descriptive statistics and IPA (Importance Performance Analysis) methods. The results of this study are in the form of a typology of tourists who are dominated by groups of tourists with explorer types, namely tourists with a focus on finding unique tourism experiences and minimal travel planning. The satisfaction analysis using the IPA method produces attractions in quadrant A (top priority), namely the showing of documentary videos on the history of coding; quadrant B (maintain achievement), namely the collection of historical coding objects, the layout of the exhibition space, museum tour activities, and playing Sandi Caesar games by the guide; quadrant C (low priority), namely workshop and event activities, merchandise; and no attractions were found in quadrant D (attractions that were considered excessive). The level of satisfaction with tourist attractions at Museum Sandi, as a whole, is stated in the satisfied. The implications of research in the field produce development recommendations for Museum Sandi tourism managers, namely conducting destination branding by strengthening educational promotional content, developing documentary video attractions, workshops, and regular events, and providing structured tour packages.
Co-Authors Agus Purnomo Dewi Maharani Octavyani, Nabila Rahmadina Umamah, Izza Syarifah