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All Journal Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Pebriyanto, Feri
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Economics, Econometrics & Finance

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Strategi Peningkatan Loyalitas Pelanggan Shopee di Kota Jambi: Evaluasi Harga, Promosi, dan Kepuasan Hassandi, Irfan; Effiyaldi, Effiyaldi; Pebriyanto, Feri; Hidayat, Teguh
Portofolio: Jurnal Ekonomi, Bisnis, Manajemen, dan Akuntansi Vol 22 No 1 (2025): Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/portofolio.v22i1.768

Abstract

This study aims to find out how much influence price; promotion and satisfaction have on customer loyalty of e-commerce shopee in Jambi city. The method used in conducting the analysis is a quantitative approach. The object of this study is customers who have made transactions through e-commerce shopee in Jambi city. The number of samples to be used is 100 respondents. The results of the observation illustrate that price has a significant and positive impact on increasing customer loyalty with a significance value of 0.041. Promotion has a significant and positive impact on increasing customer loyalty with a significance value of 0.022. Satisfaction also has a significant and positive impact on increasing customer loyalty with a significance value of 0.000. In addition, price, promotion and customer satisfaction simultaneously have a significant and positive impact on increasing customer loyalty with a significance value of 0.000.
Co-Authors Effiyaldi, Effiyaldi Hidayat, Teguh Irfan Hassandi