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All Journal Riset Ilmu Manajemen Bisnis dan Akuntansi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Zulfan Zulkarnaen Z
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Revitalisasi Branding Lokal Melalui Strategi Co-Creation: Studi Kasus Kopi Suling Khas Toraja dalam Menembus Pasar Urban Zulfan Zulkarnaen Z; Agung Winarno
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 1 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i1.1013

Abstract

Local products such as Kopi Suling Khas Toraja have high cultural and economic potential, but face major challenges in penetrating the modern and competitive urban market. This study aims to examine how co-creation strategies can be used as an approach to revitalize local branding and increase the competitiveness of traditional products in the urban market. The study uses a qualitative approach with a literature study method, examining the concepts of local branding, co-creation, and urban market penetration strategies through the latest library sources. The results of the study show that co-creation, which involves consumers, local communities, and creative actors in the value creation process, can increase consumer emotional involvement and strengthen brand identity. 
Social Commerce 2.0: TikTok Shop dan Masa Depan Belanja Digital Zulfan Zulkarnaen Z; Agus Hermawan
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1791

Abstract

The development of digital technology has given birth to a new era in the world of electronic commerce, namely social e-Commerce 2.0, which combines interactive features of social media with the ease of online transactions. One of the pioneers of this transformation is TikTok Shop, a platform that allows users to explore, promote, and purchase products directly through short video content. This article discusses how TikTok Shop revolutionizes the way consumers interact with products, the role of content creators as the main driver in marketing, and relevant business strategies amidst changes in digital consumer behavior. Through a trend analysis approach and case studies, this article examines the potential and challenges faced by TikTok Shop as a representation of the future of digital shopping. The results of the discussion show that TikTok Shop not only accelerates the buying and selling process but also creates a new ecosystem that combines entertainment, community, and consumption in one integrated platform.
Co-Authors Agus Hermawan