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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah Journal International Dakwah and Communication
Febrianto, Mohamad
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Religion Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Dakwah berbasis Kesetaraan Gender Bu Nur Rofiah melalui Akun Media Sosial @ngaji_kgi Febrianto, Mohamad; Romadhoni, Berlianti Kaarunia; Saputro, Dimas Setyawan
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol. 25 No. 1 (2025): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v25i1.42844

Abstract

This study analyzes Bu Nur Rofiah's digital da'wah strategy in promoting gender equality through social media on the Instagram account Ngaji Keadilan Gender Islam (@ngaji_kgi). The phenomenon of limited participation of women in da'wah on digital platforms creates a representation gap in religious discourse, especially regarding gender equality issues that are often overlooked in mainstream conventional da'wah. Nur Rofiah, as a female activist and intellectual, utilizes social media as an alternative space to build narratives of gender equality based on progressive interpretations of Islamic teachings. Using a qualitative-descriptive approach, this study explores how Nur Rofiah transforms traditional religious discourse into inclusive and gender-responsive da'wah messages through various digital platforms. The findings show that Bu Nur Rofiah's digital da'wah not only functions as an alternative narrative to patriarchal interpretations but also as a space for the intellectual empowerment of Muslim women. Her dialogical and argumentative communication strategies facilitate the formation of an epistemic community that supports the gender equality agenda within the framework of Islamic values. This research contributes to understanding the role of social media in democratizing religious discourse and empowering women's voices in digital public spaces.
Dakwah digital Digital Da'wah for Generation Z: Strategies and Challenges in Building Spiritual Awarenes Febrianto, Mohamad; Muhid, Abdul
Journal International Dakwah and Communication Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v5i1.893

Abstract

The development of digital technology has created a new landscape in Islamic da'wah activities, especially in reaching Generation Z, known as digital natives. This generation has distinctive characteristics such as high dependence on the internet, preference for visual communication, multitasking, and quick response to concise and instant information. This requires a change in da'wah strategy from a traditional approach to a digital approach that is more interactive, contextual, and participatory. This study aims to analyse effective digital da'wah strategies and evaluate the main challenges in building generation Z's spiritual awareness. The method used was a scoping review based on Arksey and O'Malley's framework, which included literature searches from various scientific databases, article selection, data mapping, and systematic presentation of results. The results show that effective da'wah strategies include the use of a relaxed and popular communication style, the utilisation of attractive visual content that is in line with trends, educational and participatory message delivery, and a consistent and active presence on social media platforms such as TikTok, Instagram, and YouTube. However, digital da'wah also faces serious challenges such as rampant misinformation, low digital literacy among preachers and audiences, Generation Z's spiritual identity crisis, and misuse of digital media for personal gain and popularity.
Co-Authors Abdul Muhid, Abdul Romadhoni, Berlianti Kaarunia Saputro, Dimas Setyawan