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All Journal Jurnal Ekonomika Manajemen Dan Bisnis
Badarudin, Dieon Agatha
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Economics, Econometrics & Finance Education

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Pengaruh Persepsi Kemudahan Dan Kemanfaatan Elektronik Wallet Shopeepay Terhadap Kinerja Keuangan UMKM Badarudin, Dieon Agatha; Adi, Suyatmin Waskito
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2790

Abstract

The research was conducted to determine and analyze the effect of perceived convenience and usefulness of the Shopeepay electronic wallet on the financial performance of MSMEs in Jebres District, Surakarta City. The research approach was carried out using quantitative methods using a sample of 165 respondents. The research instrument used a questionnaire and was analyzed using multiple linear regression. The results showed that later perceptions had a significant effect on financial performance, while perceived usefulness had no significant effect on the financial performance of MSMEs. The results simultaneously show that perceived convenience and perceived usefulness have a significant effect on the financial performance of MSMEs in Jebres District, Surakarta City.
Co-Authors Suyatmin Waskito Adi