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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Cahyadi Abdullah Fikri
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Pembuatan Logo sebagai Identitas Visual UMKM Nasi Padang Ampera One sebagai Upaya Meningkatkan Daya Tarik Konsumen Novi Fitri Hermati; Cahyadi Abdullah Fikri; Rizki Dwi Maulana; Ilham Mustafa
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 4 (2025): Juli : ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i4.2134

Abstract

This study discusses the importance of creating a logo as a visual identity for Micro, Small, and Medium Enterprises (MSMEs) in increasing consumer appeal. A strong visual identity can strengthen brand image and differentiate MSME products from their competitors. Through a graphic design and visual communication approach, the logo is designed based on business characteristics and target market preferences. The results of the study show that a strategically designed logo can increase consumer trust, strengthen brand image, and provide added value to the product. Creating a logo as a visual identity has proven to be an effective step in supporting MSME marketing in a more professional and attractive way.
Co-Authors Ilham Mustafa Novi Fitri Hermati Rizki Dwi Maulana