Prof. Dr. Tara Prasad Upadhyaya
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Personality traits and investment intention: the moderating effect of financial literacy Gopal Khanal; Prof. Dr. Tara Prasad Upadhyaya
Journal of Corporate Finance Management and Banking System Vol. 5 No. 2 (2025): July-Dec 2025
Publisher : HM Journals

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55529/jcfmbs.52.1.13

Abstract

Purpose: The study aims to investigate that personality traits have a significant effect on investment intentions with the moderating role of financial literacy of MBA and MBS students of TU-affiliated colleges in Butwal. Methodology: A stratified sampling technique was used, targeting 247 MBA and MBS students of TU-affiliated colleges situated in Butwal out of a total population of 625. An adopted questionnaire with a seven-point Likert scale is used with a descriptive and causal comparative research design, complemented by a comprehensive array of statistical measures, descriptive statistics, correlation, and regression. These are chosen for robust data analysis with Smart PLS student version and IBM SPSS Statistics version 20. Key Findings: The findings of the study are that there is a significant effect of personality traits (conscientiousness & openness to experience) on investment intention, but neuroticism, extraversion and agreeableness do not have a significant effect. Additionally, financial literacy has a moderating role between the personality traits and investment intentions. Moreover, the financial literacy shows the negative correlation with investment intention. Implications: The implications of the study help in financial advising and decision-making, financial literacy programs, policy makers and individual investment decisions to make the fruitful investment.