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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Nusantara
Annisa Fitri Adina Hutabarat
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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INTEGRASI DATA GOVERNANCE DAN DATA QUALITY MANAGEMENT DALAM MENINGKATKAN EFISIENSI OPERASIONAL Annisa Fitri Adina Hutabarat; Muhammad Irwan Padli Nasution
JURNAL ILMIAH NUSANTARA Vol. 2 No. 4 (2025): Jurnal Ilmiah Nusantara Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i4.5089

Abstract

In the era of digital transformation, data has become a strategic asset for organizations in increasing competitiveness and operational efficiency. However, the main challenge faced is how to ensure that the data owned is accurate, consistent, secure, and in accordance with business needs. In this context, the integration between data governance and data quality management is a strategic solution that not only focuses on data governance arrangements, but also ensures high data quality on an ongoing basis. Data governance provides a framework that includes policies, roles, responsibilities, and standards in data management. Meanwhile, data quality management plays a role in identifying, measuring, and improving data quality through a systematic process.This study aims to examine in depth how the integration of the two approaches can have a significant impact on increasing the operational efficiency of the organization. The research method used is a qualitative approach with literature studies and case study analysis of several organizations in the public and private sectors that have implemented data governance and data quality management practices. The results of the study show that the synergy between data governance and data quality management can reduce data duplication, increase the speed of business processes, strengthen data- driven decision making, and improve compliance with regulations. These findings underscore the importance of developing an integrative framework that is adaptive to organizational needs and technological changes.This research provides theoretical and practical contributions to the development of data management strategies in various sectors, as well as being the basis for designing effective and sustainable data governance policies.
ANALISIS ASPEK PEMASARAN DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS PELANGGAN PADA CAFE PERDANA710 DI KOTA MEDAN Dini Vientiany; Fitri Nabila Hasibuan; Eliza Putri; Annisa Fitri Adina Hutabarat
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8364

Abstract

Competition in the cafe business in Medan City is getting tighter as the dynamics of urban lifestyles have made cafes both social spaces and recreational areas. This situation requires business actors to design effective marketing strategies to create satisfaction and maintain customer loyalty. This study aims to examine the marketing strategy implemented by Cafe Perdana710 in an effort to increase customer satisfaction and loyalty. The research analysis focuses on the implementation of the 4P marketing mix. The research method used is a descriptive quantitative approach with a survey technique of 60 Cafe Perdana710 customers. Primary data was obtained through questionnaires, while secondary data was obtained from internal business documents and various relevant literature sources. The results of the study show that all elements of the marketing mix, namely product, price, place, and promotion, have a positive influence on the level of customer satisfaction, which in turn contributes to the formation of customer loyalty. Among the four variables, the place and product aspects have the most dominant influence in increasing customer satisfaction and loyalty.
Co-Authors Dini Vientiany Eliza putri Fitri Nabila Hasibuan Nasution, Muhammad Irwan Padli