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Peningkatan Daya Saing Produk Tenun Desa Sebauk melalui Pelatihan Kualitas Produksi dan Branding Dariana Dariana; Erma Yani; Suci Qatrunnada; Siti Sabariah; Syarifah Norhizatul A.; Sesi Maria
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5142

Abstract

This Community Service program aimed to enhance the sales of woven fabrics (tenun) as the primary commodity in Sebauk Village through the implementation of sharia-based digital marketing. The approach applied was the ABCD (Asset-Based Community Development) method, emphasizing the development of local community assets. The results showed that training and assistance in sharia-compliant digital marketing significantly improved the artisans’ knowledge and skills in online marketing. By utilizing Islamic value-based digital platforms, Sebauk woven products successfully reached wider markets. The program had a positive impact on the local economy and contributed to the preservation of cultural heritage.