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All Journal International Journal of Zakat (IJAZ) Alkasb: Journal of Islamic Economics
Novrin, Khairani Azizah
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Religion Economics, Econometrics & Finance

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Examining the factors influencing young individuals willingness to donate online through TikTok Novrin, Khairani Azizah
Alkasb: Journal of Islamic Economics Vol. 4 No. 1 (2025)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v4i1.627

Abstract

Indonesia has the largest TikTok user base in the world, with 157.6 million users, making it a key platform for marketing and social initiatives, including charitable donations. However, there is limited understanding of the factors influencing young people's behavioral intentions when donating via TikTok. This research aims to explore the behavioral intentions of young individuals in deciding to donate through TikTok, with a focus on emotional drivers. The findings are expected to help zakat and other charitable institutions optimize their donation campaigns on the platform. The study employs a qualitative approach, utilizing questionnaires distributed primarily to young respondents to assess their donation behavior and motivations on TikTok. The results indicate that emotional factors play a significant role in shaping young people's decisions to donate online. These insights can guide institutions in designing more effective TikTok campaigns to enhance youth participation in social welfare initiatives.
Crowdfunding Campaign Project on Infak.in Platform as an Effort to Increase Donations (Case Study of the Campaign to Defend Palestine) Oktandi, Orlin Luvena; Imaroh, Iklil; Novrin, Khairani Azizah
International Journal of Zakat Vol 10 No 2 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i2.684

Abstract

Digital transformation has reshaped the way philanthropic organizations in Indonesia manage fundraising. Recognized as the most generous nation in the CAF World Giving Index, Indonesia offers a strong foundation for enhancing donation practices through technology. This study explores the “Defend Palestine” crowdfunding campaign launched by Laznas LMI on the Infak.in platform, aiming to analyze strategies that influence donation growth and donor trust. The research employed qualitative methods, using semi-structured interviews with Laznas LMI digital marketing staff and documentation analysis over a five-month period. The campaign was developed through pre-production, production, and post-production stages, combining storytelling, emotionally driven narratives, and influencer marketing. Teh Yunda Faisyah, a public figure with significant social media reach, was engaged as a spokesperson to strengthen credibility and increase visibility. The findings reveal that donations on the Infak.in platform rose steadily during the campaign’s ten-week observation, supported by clear narratives and influencer involvement. Data analysis showed a return on investment (ROI) of 109%, highlighting that the campaign generated nearly twice the revenue compared to costs. This demonstrates that integrating digital crowdfunding strategies with trust-building mechanisms can effectively improve philanthropic fundraising outcomes in Indonesia.
Exploring Youths' Intention to Use Social Media Networks for Donation Online Campaigns Using TikTok Novrin, Khairani Azizah
International Journal of Zakat Vol 10 No 3 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i3.694

Abstract

The digital era continues to innovate to provide new breakthroughs in the world of technology. The number of social media platforms in fact makes people increasingly curious about using them, one of which is the TikTok application. In fact, Indonesia is listed as the largest Tiktok user in the world with 157, 6 users. This certainly attracts the interest of various groups, especially marketing media. Currently, there are many social media that can be used not only as entertainment but also as a place to raise donations. This study investigates young people's behavioral intentions in making decisions to donate through the TikTok platform. Not only that, this can be used by institutions as a reference in developing donation collection to be more optimal, especially on the TikTok platform. This research uses a qualitative method obtained through distributing questionnaires dominated by young people. From these results, it can be analyzed that many young people's decisions to donate online are due to the emotional influence that exists in themselves to contribute to donations. It is hoped that this research can help improve zakat institutions in reaching donations using TikTok and increase the contribution of young people to participate in social care to achieve mutual prosperity
Co-Authors Imaroh, Iklil Oktandi, Orlin Luvena