Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Zakat (IJAZ) Alkasb: Journal of Islamic Economics
Novrin, Khairani Azizah
Unknown Affiliation
Religion Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Examining the factors influencing young individuals willingness to donate online through TikTok Novrin, Khairani Azizah
Alkasb: Journal of Islamic Economics Vol. 4 No. 1 (2025)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v4i1.627

Abstract

Indonesia has the largest TikTok user base in the world, with 157.6 million users, making it a key platform for marketing and social initiatives, including charitable donations. However, there is limited understanding of the factors influencing young people's behavioral intentions when donating via TikTok. This research aims to explore the behavioral intentions of young individuals in deciding to donate through TikTok, with a focus on emotional drivers. The findings are expected to help zakat and other charitable institutions optimize their donation campaigns on the platform. The study employs a qualitative approach, utilizing questionnaires distributed primarily to young respondents to assess their donation behavior and motivations on TikTok. The results indicate that emotional factors play a significant role in shaping young people's decisions to donate online. These insights can guide institutions in designing more effective TikTok campaigns to enhance youth participation in social welfare initiatives.
Crowdfunding Campaign Project on Infak.in Platform as an Effort to Increase Donations (Case Study of the Campaign to Defend Palestine) Oktandi, Orlin Luvena; Imaroh, Iklil; Novrin, Khairani Azizah
International Journal of Zakat Vol 10 No 2 (2025): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v10i2.684

Abstract

Digital transformation has reshaped the way philanthropic organizations in Indonesia manage fundraising. Recognized as the most generous nation in the CAF World Giving Index, Indonesia offers a strong foundation for enhancing donation practices through technology. This study explores the “Defend Palestine” crowdfunding campaign launched by Laznas LMI on the Infak.in platform, aiming to analyze strategies that influence donation growth and donor trust. The research employed qualitative methods, using semi-structured interviews with Laznas LMI digital marketing staff and documentation analysis over a five-month period. The campaign was developed through pre-production, production, and post-production stages, combining storytelling, emotionally driven narratives, and influencer marketing. Teh Yunda Faisyah, a public figure with significant social media reach, was engaged as a spokesperson to strengthen credibility and increase visibility. The findings reveal that donations on the Infak.in platform rose steadily during the campaign’s ten-week observation, supported by clear narratives and influencer involvement. Data analysis showed a return on investment (ROI) of 109%, highlighting that the campaign generated nearly twice the revenue compared to costs. This demonstrates that integrating digital crowdfunding strategies with trust-building mechanisms can effectively improve philanthropic fundraising outcomes in Indonesia.
Co-Authors Imaroh, Iklil Oktandi, Orlin Luvena