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All Journal Dinamika Jurnal Ilmu Kesehatan MAKIA Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan
Muchlip M, Cipnal
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Religion Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH BRANDING DAN PEMASARAN PENDIDIKAN TERHADAP MINAT CALON MAHASISWA KEBIDANAN Muchlip M, Cipnal; Fitriana, Defita
Jurnal Ilmu Kesehatan MAKIA Vol 15 No 1 (2025): Jurnal Ilmu Kesehatan MAKIA
Publisher : LPPM ISTeK ICsada Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37413/sn5deg37

Abstract

ABSTRAK Minat calon mahasiswa dalam memilih program studi kebidanan dipengaruhi oleh berbagai faktor, termasuk strategi branding dan pemasaran pendidikan yang diterapkan oleh institusi. Artikel ini bertujuan untuk menganalisis pengaruh branding dan pemasaran pendidikan terhadap minat calon mahasiswa dalam memilih program studi kebidanan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap calon mahasiswa yang mempertimbangkan program kebidanan di beberapa institusi pendidikan tinggi kesehatan. Hasil penelitian menunjukkan bahwa branding yang kuat serta strategi pemasaran yang efektif, seperti media digital, promosi langsung, dan testimoni alumni, memiliki korelasi positif terhadap peningkatan minat calon mahasiswa. Temuan ini dapat menjadi acuan bagi institusi pendidikan untuk merancang strategi branding dan pemasaran yang lebih efektif guna meningkatkan daya tarik program studi kebidanan.
ANALISIS PENGELOLAAN SUMBER DAYA MANUSIA PADA LEMBAGA PENDIDIKAN MENYONGSONG IMPLEMENTASI KURIKULUM MERDEKA Muchlip M, Cipnal
Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Vol 22 No 02 (2022): Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan
Publisher : LP2M UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/dinamika.2022.22.02.247-262

Abstract

Management of human resources is absolutely necessary in an institution ororganization. Unfortunately, management practices in educationalinstitutions have not been carried out properly and systematically. This studyaims to analyze the practice of managing human resources in schools, especiallyin relation to the implementation of the independent curriculum. The researchmethod used in this research is descriptive qualitative. Data obtained throughinterviews and observation. Interviews were conducted with teachers, principalsand vice curricula. The results of the study show that (1) most schools do nothave a special department in charge of managing human resources. (2) Schoolsenthusiastically welcome the implementation of the independent curriculum,although they feel that there are still many things they don't know and needto know (3) The independent curriculum requires teachers to haveindependence, self-integrity. An independent curriculum decmands that everyteacher has learning and teaching independence, for this reason it is necessaryto manage teaching and educational staff so that they are in harmony with thechallenges of Kurikulum Merdeka.
ANALISIS PENGELOLAAN SUMBER DAYA MANUSIA PADA LEMBAGA PENDIDIKAN MENYONGSONG IMPLEMENTASI KURIKULUM MERDEKA Muchlip M, Cipnal
Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Vol 22 No 02 (2022): Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan
Publisher : LP2M UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/dinamika.2022.22.02.247-262

Abstract

Management of human resources is absolutely necessary in an institution ororganization. Unfortunately, management practices in educationalinstitutions have not been carried out properly and systematically. This studyaims to analyze the practice of managing human resources in schools, especiallyin relation to the implementation of the independent curriculum. The researchmethod used in this research is descriptive qualitative. Data obtained throughinterviews and observation. Interviews were conducted with teachers, principalsand vice curricula. The results of the study show that (1) most schools do nothave a special department in charge of managing human resources. (2) Schoolsenthusiastically welcome the implementation of the independent curriculum,although they feel that there are still many things they don't know and needto know (3) The independent curriculum requires teachers to haveindependence, self-integrity. An independent curriculum decmands that everyteacher has learning and teaching independence, for this reason it is necessaryto manage teaching and educational staff so that they are in harmony with thechallenges of Kurikulum Merdeka.
Co-Authors Fitriana, Defita