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All Journal JAB (Jurnal Akuntansi dan Bisnis)
Salsabilla, Annisa
Universitas Islam Negeri Raden Fatah Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Penerapan Akuntansi Syariah Terhadap Keputusan Pembelian Konsumen di Shopee Putri, Annisa Liana; Salsabilla, Annisa; Jannah, Miftahul; Ramadhani, Alindri Tita; Azwari, Peny Cahaya
JAB (Jurnal Akuntansi & Bisnis) Vol 11, No 01 (2025): Edisi Juni 2025
Publisher : JAB (Jurnal Akuntansi & Bisnis)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/jab.v11i01.790

Abstract

This study aims to analyze the impact of the implementation of Islamic accounting on consumer purchasing decisions on the Shopee e-commerce platform. The method used in this study is a literature review, selecting relevant and comparable articles on Islamic accounting, e-commerce transactions, and consumer behavior among Muslims. These articles were analyzed to identify the relationship between the implementation of Islamic accounting principles and purchasing decisions on Shopee. The findings indicate that the application of Islamic accounting principles, such as transparency, fairness, and adherence to Sharia, significantly influences purchasing decisions, with consumers who have high religiosity being more likely to choose transactions that comply with Islamic principles. However, other factors such as price and transaction convenience also affect purchasing decisions. This study provides insights into the importance of implementing Islamic accounting in e-commerce to create ethical transactions that align with Islamic principles.
Co-Authors Azwari, Peny Cahaya Jannah, Miftahul Putri, Annisa Liana Ramadhani, Alindri Tita