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All Journal Indonesian Journal of Electrical Engineering and Computer Science
Jali, Suriati Khartini
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Integrating gamification to increase users’ engagement to adhere COVID-19 interventions using extended TAM Afiq Kalana, Mohd Hazim; Junaini, Syahrul Nizam; Jali, Suriati Khartini; Rosmansyah, Yusep; Putri, Atina; Kamal, Ahmad Alif
Indonesian Journal of Electrical Engineering and Computer Science Vol 38, No 3: June 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v38.i3.pp1936-1945

Abstract

Gamification has shown potential for enhancing motivation and engagement, yet its effectiveness in promoting adherence to COVID-19 preventive measures remains underexplored. With decreasing public attentiveness, this study examines the role of gamification in encouraging compliance with health protocols through an extended technology acceptance model (TAM) and structural equation modeling (SEM). A gamified mobile application was developed, incorporating features such as points, badges, and progress tracking, and was designed to appeal to younger audiences. Data collected from 150 secondary school students in Sarawak, Malaysia, indicated that perceived usefulness, perceived ease of use, and attitude toward the app significantly influenced engagement with COVID-19 preventive measures. Among these factors, perceived usefulness demonstrated the strongest effect on engagement (β = 0.424, t = 4.812, p < 0.001). The findings highlight the potential of gamification to enhance compliance with COVID-19 protocols.
Co-Authors Afiq Kalana, Mohd Hazim Junaini, Syahrul Nizam Kamal, Ahmad Alif Putri, Atina Rosmansyah, Yusep