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All Journal Buletin Perpustakaan Baitul Ulum: jurnal Ilmu Perpustakaan
Jatmiko, Sinta Ary
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Humanities Education Languange, Linguistic, Communication & Media Library & Information Science

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Efektivitas Strategi Pemasaran Digital melalui Instagram dalam Meningkatkan Engagement dan Kunjungan Perpustakaan Geologi Bandung Jatmiko, Sinta Ary; Saepudin, Encang
Buletin Perpustakaan Vol. 8 No. 1 (2025): Buletin Perpustakaan Volume 8 Nomor 1, Mei 2025
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/bpuii.v8i1.39094

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas strategi pemasaran digital melalui Instagram dalam meningkatkan engagement dan kunjungan fisik di Perpustakaan Geologi Bandung. Rumusan masalah penelitian ini adalah bagaimana strategi Instagram marketing digunakan serta sejauh mana efektivitasnya dalam menjangkau dan melibatkan pengguna. Metode yang digunakan adalah kualitatif deskriptif dengan teknik observasi dan wawancara terhadap pustakawan serta analisis interaksi pengguna di akun @geology.library. Hasil penelitian menunjukkan bahwa penggunaan konten visual seperti reels dan stories mampu meningkatkan like, komentar, dan pesan langsung dari pengguna. Strategi ini juga berkontribusi pada peningkatan jumlah kunjungan fisik ke perpustakaan. Kesimpulannya, Instagram merupakan alat yang efektif dalam strategi pemasaran digital perpustakaan, namun perlu dioptimalkan melalui konsistensi konten, respons terhadap feedback, dan pemanfaatan data analitik Instagram.
Penelitian Pelayanan Perpustakaan Sekolah di Indonesia melalui database Google Scholar: Narrative literature review Jatmiko, Sinta Ary; Anwar, Rully Khairul; Amar, Siti Chaerani Djen; Rukmana, Evi Nursanti
Baitul 'Ulum: Jurnal Ilmu Perpustakaan dan Informasi Vol. 9 No. 2 (2025): Baitul 'Ulum: Jurnal Ilmu Perpustakaan dan Informasi
Publisher : Program Studi Ilmu Perpustakaan dan Informasi Fakultas Adab dan Humaniora UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/baitululum.v9i2.175

Abstract

The school library is an information institution located in the school environment which aims as a means for students to access all information, in the school library there must be library services. Library service is very important for the library because the service itself has a big impact on users who want to find information in the library. The purpose of this research is to find out how appropriate school library services are in Indonesia. This research uses a narrative literature review method from references related to school library services in Indonesia, the references analyzed are ten references taken through google scholar with reference criteria from 2013-2023. The results of the analysis of research methods show that school library services in Indonesia have partially met service standards, the types of services used are mostly circulation services and reference services. Some schools have also implemented information technology to assist librarians in cataloging, classifying, and processing other library materials. Many school library services in Indonesia have indeed met the standards, but there are still library services that are still manual in processing library materials. This is based on some librarians who are not library science graduates, besides the age of librarians who do not understand how to use the internet. The conclusion obtained from this research is that school library services in Indonesia have mostly met service standards, but there are still some that have not. The use of information technology has also been done in school libraries in Indonesia.
Co-Authors Amar, Siti Chaerani Djen Encang Saepudin Evi Nursanti Rukmana, Evi Nursanti Rully Khairul Anwar