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All Journal JAM : Jurnal Aplikasi Manajemen Majalah Ekonomi
Andriyanto, Wahyu Ari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions Andriyanto, Wahyu Ari; Suhardiyah, Martha; Pudji Estiasih, Soffia; Ria Jessika, Yati; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.16

Abstract

The urgency of this study is driven by the rapid development of online to offline (O2O) shopping platforms, which millennial consumers increasingly use in Indonesia. The shift from online to offline shopping and the quality of service provided are believed to significantly impact consumer purchase decisions. This study aims to analyze how the O2O shift and service quality influence the purchase decisions of millennial consumers in Indonesia. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application to analyze data obtained from 100 respondents selected using purposive sampling. The results of the analysis show that the online and offline shifts positively and significantly impact service quality. Furthermore, the O2O shift also positively and significantly influences customer purchase decisions. Service quality, in turn, was found to have a positive and significant effect on purchase decisions. These findings emphasize the importance of integrating both online and offline shopping experiences to enhance service quality and influence purchase decisions among millennial customers in Indonesia. This study contributes to understanding how O2O strategies can be leveraged to improve customer satisfaction and drive purchasing behavior. The novelty of this study lies in its approach, which integrates the effects of the O2O transition and service quality simultaneously, a perspective not extensively explored in previous studies related to millennial consumers in Indonesia. Practical implications of this study suggest that companies need to consider seamless integration between online and offline platforms to enhance customer experiences and drive purchase decisions.
Inventory Management in Precast Concrete Industry: A Strategic Study of Raw Material Management Wahyu Ari Andriyanto; Gusti HG. Senoaji; Nita Dwi Cahyani
Majalah Ekonomi Vol 30 No 1 (2025): Juni 2025
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol31.no1.a10220

Abstract

  This study discusses the practice of raw material inventory management in a precast concrete company that uses an order-based production system. The aim is to evaluate the potential for implementing the Just in Time (JIT) concept to improve operational efficiency. This study uses a qualitative method with an ethnomethodology approach, through interviews, observations, and documentation to explore daily operational practices in depth. The results show that inventory management still depends on customer demand, but faces challenges such as repeated negotiations with vendors, testing materials before ordering, late delivery, stockpiling, and declining material quality. This condition causes high storage costs and reduces production efficiency. The ethnomethodology approach allows for an understanding of work routines and the meaning behind the actions of actors in the inventory system. This study assesses that the implementation of JIT can eliminate non-value-added activities, align material arrivals with production needs, and reduce costs. In addition, long-term contracts with vendors are considered effective in reducing repeated inspections and the risk of expired materials. Conceptually, this study enriches the literature by combining specific industries and methods that are rarely used in inventory management research.
Co-Authors Estiasih, Soffia Pudji Gusti HG. Senoaji Martha Suhardiyah MB Nani Ariani Nita Dwi Cahyani Prihantoro, Dimas Ria Jessika, Yati Widhayani, Puri Setioningtyas