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All Journal JAM : Jurnal Aplikasi Manajemen JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Andriyanto, Wahyu Ari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions Andriyanto, Wahyu Ari; Suhardiyah, Martha; Pudji Estiasih, Soffia; Ria Jessika, Yati; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.16

Abstract

The urgency of this study is driven by the rapid development of online to offline (O2O) shopping platforms, which millennial consumers increasingly use in Indonesia. The shift from online to offline shopping and the quality of service provided are believed to significantly impact consumer purchase decisions. This study aims to analyze how the O2O shift and service quality influence the purchase decisions of millennial consumers in Indonesia. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application to analyze data obtained from 100 respondents selected using purposive sampling. The results of the analysis show that the online and offline shifts positively and significantly impact service quality. Furthermore, the O2O shift also positively and significantly influences customer purchase decisions. Service quality, in turn, was found to have a positive and significant effect on purchase decisions. These findings emphasize the importance of integrating both online and offline shopping experiences to enhance service quality and influence purchase decisions among millennial customers in Indonesia. This study contributes to understanding how O2O strategies can be leveraged to improve customer satisfaction and drive purchasing behavior. The novelty of this study lies in its approach, which integrates the effects of the O2O transition and service quality simultaneously, a perspective not extensively explored in previous studies related to millennial consumers in Indonesia. Practical implications of this study suggest that companies need to consider seamless integration between online and offline platforms to enhance customer experiences and drive purchase decisions.
Analysis Of The Effect Of Self-Efficiency, Position Promotion, And Work Environment On Employee Loyalty Through Job Satisfaction On Outsourcing Employees At PT Siemens Indonesia Prihantoro, Dimas; Andriyanto, Wahyu Ari; Ariani, Nani
Jurnal Ilmiah Sumber Daya Manusia Vol 6 No 1 (2022): SEPTEMBER, JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v6i1.24091

Abstract

This study was conducted to analyze the effect of self-efficacy, job promotion, and work environment on employee loyalty through job satisfaction on outsourced employees of PT. Siemens Indonesia. Companies must pay attention to employee self-efficacy, promotion opportunities, and the employee's work environment that can lead to employee job satisfaction. These things also have an important role in increasing employee loyalty. Several studies related to this writing have also been submitted by several authors, which resulted in a positive and significant influence between these variables. The research sample used is as many as 40 respondents outsourcing employees who work at PT. Siemens Indonesia. Analysis of the data in this study using PLS analysis using PLS software Version 3.0. The results showed that there was a positive but not significant effect between self-efficacy on job satisfaction, there was a positive and significant effect between job promotions on job satisfaction, there was a positive but not significant effect between work environment on job satisfaction, and there was a positive and significant effect. between job satisfaction and loyalty to outsourcing employees at PT. Siemens Indonesia.
Co-Authors Estiasih, Soffia Pudji MB Nani Ariani Prihantoro, Dimas Ria Jessika, Yati Suhardiyah, Martha Widhayani, Puri Setioningtyas