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All Journal Journal of Innovative and Creativity RESPON Jurnal Ilmiah Mahasiswa Ilmu Komunikasi
Jannah , Fathul
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Arts Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Peran Media Promosi Pada PT. Mayora Dalam f Mempromosikan Produk Torabika Jannah , Fathul; Hadawiah, Hadawiah; Majid, Abd
RESPON JURNAL ILMIAH MAHASISWA ILMU KOMUNIKASI Vol. 2 No. 2 (2021)
Publisher : UNIVERSITAS MUSLIM INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/respon.v2i2.44

Abstract

Media promosi berperan sebagai sarana yang dapat digunakan dalam mendukung proses kegiatan promosi oleh suatu perusahaan dan pengenalan mengenai suatu produk ke masyarakat luas dengan semenarik mungkin. Adapun tujuan dari penelitian ini adalah mengetahui peran media promosi yang digunakan PT. Mayora dalam mempromosikan produk torabika dan mengetahui jenis media promosi yang digunakan PT. Mayora dalam mempromosikan produk torabika. Jenis penelitian yang digunakan adalah penelitian desktiptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumntasi. Penelitian ini berlangsung selama 1 bulan dan berlokasi di Kota Makassar, tepatnya pada PT. Mayora. Adapun informan dalam penelitian ini adalah staf bagian pemasaran yang sudah bekerja minimal satu tahun dan mampu meberikan informasi mengenai peran dari media dalam mempromosikan produk. Hasil penelitian, dapat disimpulkan bahwa peran media promosi yang digunakan oleh PT. Mayora adalah untuk memberikan informasi terkait produk yang ditawarkan masyarakat, membantu meningkatkan angka pendapatan dari penjualan produk, membangun citra yang baik di mata konsumen, serta mengetahui penggunaan jenis-jenis media promosi yang digunakan oleh PT. Mayora, seprti brosur, baliho atau spanduk, papan reklame (billboard), media sosial (Instagram, youtube, dan facebook), dan televisi.
Strategi Guru Agama Dalam Meningkatkan Minat Belajar Siswa Pada Mata Pelajaran Agama Di SDIT Kuala Lama Kecamatan Pantai Cermin Lubis, Sri Rahma Aulia; Ridwan , Ahmad; Jannah , Fathul
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6845

Abstract

This study aims to explore students' learning interest in Islamic Religious Education (PAI) subjects, the strategies employed by teachers to enhance that interest, and the supporting and inhibiting factors influencing those strategies at SDIT Kuala Lama, Pantai Cermin District. The research employed a qualitative approach with a descriptive method. Data collection techniques included interviews, observation, and documentation. The subjects of the study consisted of the school principal, Islamic Education teachers, and students from grades V and VI. The findings revealed that students’ interest in learning Islamic Religious Education was categorized as high. This was evidenced by their enthusiasm during lessons, active participation in religious activities, and eagerness to comprehend the material. Teachers applied various strategies to foster interest, such as interactive lectures, group discussions, visual media, and emotional-spiritual approaches. Supporting factors included a religious school environment, strong leadership from the principal, and parental involvement. Meanwhile, inhibiting factors involved limited learning facilities, constrained instructional time, and the diverse learning abilities of students. It can be concluded that students’ learning interest in Islamic Religious Education is closely linked to teachers’ creative and adaptive strategies, as well as a supportive environment that nurtures students’ emotional and spiritual growth. These findings highlight the importance of holistic and engaging approaches in religious education to sustain and increase student interest.
Co-Authors Hadawiah, Hadawiah Lubis, Sri Rahma Aulia Majid, Abd Ridwan , Ahmad