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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Mahnun Masadi
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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Klaim Berlebihan dan Influencer: Daya Tarik Pembelian Impulsif Produk Skincare Mahnun Masadi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3994

Abstract

This study aims to examine the influence of excessive claims on skincare products and the role of influencers on consumer impulsive buying, as well as examine the mediating role of product attractiveness in these relationships. The research method used a survey with a sample of 100 respondents who filled out a questionnaire based on the Likert scale. Data were analyzed through validity, reliability, multiple linear regression, and mediation analysis tests using bootstrap techniques. The results show that excessive claims and influencer influence contribute positively and significantly to impulsive buying. In addition, product appeal has been shown to mediate the relationship between over-claims and impulsive buying, as well as between influencers and partial impulsive buying. In conclusion, marketing strategies that involve product claims and influencers can increase impulsive buying through increased product appeal. This research provides important implications for the development of skincare product marketing strategies to be more effective and attractive to consumers. The hypothesis test yielded an F-value of 79.459 with a p-value of 0.000. Since the p-value is less than 0.05, the regression model as a whole is statistically significant in explaining the dependent variable Total Y. This indicates that the predictors, TOTALX2Z and TOTALX1Z, together have a significant influence on Total Y."
PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA JOIN KOPI CABANG CIRENDEU Muhammad Abubakar Fadillah; Mahnun Masadi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i2.9020

Abstract

Abstract. This study aims to determine the effect of Service Quality (X1) and Store Atmosphere (X2) on Consumer Satisfaction (Y) at Join Kopi Cirendeu Branch. The sampling technique applied was probability sampling, with a sample size of 100 respondents determined using the Slovin formula. Data were analyzed using simple and multiple linear regression and hypothesis testing through the SPSS version 26 application. The results of the multiple regression analysis showed a regression equation of Y = 5.077 + 0.295 X1 + 0.480 X2. The results of the partial test showed that there was a significant influence between service quality on consumer satisfaction at Join Kopi Cirendeu Branch, the calculated t value was (16.205 > 1.985) with a significance value of (0.000 < 0.05). The Store Atmosphere variable also had a positive and significant effect, the calculated t value was (17.763 > 1.985) with a significance value of (0.000 < 0.05). The results of the simultaneous test show a calculated f value of (191.747 > 3.09), with a significance value of (0.000 < 0.05). Based on these results, it is concluded that the two independent variables, namely Service Quality (X1) and Store Atmosphere (X2), together have a positive and significant effect on Consumer Satisfaction (Y). Keywords: Service Quality, Store Atmosphere, Customer Satisfaction
Co-Authors Muhammad Abubakar Fadillah