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All Journal Prologia International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Rezi Erdiansyah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Customer Relationship Management pada Gojek terhadap Peningkatan Penggunaan Aplikasi pada Anak Muda Yomi, Yomi; Rezi Erdiansyah
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.27735

Abstract

Building relationships with customers is important to increase organizational efficiency, efficiency and profitability. Customer Relationship Management itself has a lot of influence on the company, such as increasing the use of applications. The research uses a quantitative approach, with the data being the result of distributing questionnaires to 100 young respondents. The types and sources of primary and secondary data for this research are in the questionnaire study or distribution of questionnaires carried out. This research uses several testing methods such as regression testing, determination testing, and hypothesis testing. From several test results carried out, this research shows that Customer Relationship Management has a significant influence on increasing the use of the Gojek application among young people. Dalam membina hubungan dengan pelanggan penting untuk meningkatkan efisiensi, efisiensi, dan profitabilitas organisasi. Customer Relationship Manajement sendiri memiliki berapa pengaruh terhadap perusahaan, seperti dapat meningkatkan peningkatan pengunaan terhadap aplikasi. Penelitian menggunakan pendekatan kuantitatif, dengan data merupakan hasil dari penyebaran kuesioner kepada 100 responden anak muda. Adapun jenis dan sumber data primer dan data sekunder untuk penelitian kali ini, dalam studi angket atau penyebaran kuesioner yang dilakukan. Dalam penelitian ini menggunakan beberapa metode pengujian seperti uji regresi, uji determinasi, dan uji hipotesis. Dari beberapa hasil pengujian yang dilakukan penelitian ini menghasilkan bahwa Customer Relationship Management memiliki pengaruh yang signifikan terhadap peningkatan penggunaan aplikasi Gojek di kalangan anak muda. 
IMPROVING THE QUALITY OF PATENT REGISTRATION SERVICES: AN APPLICANT SATISFACTION PERSPECTIVE AT THE DIRECTORATE GENERAL OF INTELLECTUAL PROPERTY Sukma Ayudya Pramesti; Rezi Erdiansyah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1289

Abstract

Introduction/Main Objective: Good governance will create good implementation of public service functions as well. On the other hand, bad governance means that public service functions will not be carried out well. Background of the Problem: researched the influence of the quality of patent registration application services on patent applicant satisfaction with DJKI based on reability, responsive, assurance, emphaty dan tangible. Research gaps/Novelty: This research examines the influence of the quality of patent registration application services on satisfaction of patent applicants at DJKI based on reability, responsive, assurance, emphaty dan tangible. Research Methods: This type of research is quantitative research with a cross sectional approach. This research uses the SPSS application. Finding/Result: There is a positive and insignificant influence between the quality of patent registration application services on patent applicant satisfaction with DJKI based on a reliability p-value > 0.05. There is a positive and significant influence between the quality of patent registration application services on patent applicant satisfaction with DJKI based on responsive, assurance, emphaty dan tangible. Conclusions and implications: This research shows that there are 4 indicators of service quality that influence patent applicant satisfaction with DJKI, so this can be of concern to DJKI to increase patent applicant satisfaction with DJKI.
Co-Authors Sukma Ayudya Pramesti Yomi, Yomi