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All Journal re-JIEM (Research Journal of Islamic Education Management) An-Nadzir : Jurnal Manajemen Pendidikan Islam
Rahayu, Sylla Indah Ning
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BAURAN PEMASARAN JASA PENDIDIKAN DI ERA DIGITAL Rahayu, Selvi Dewi; Amina, Fitriah; Ifendi, Mahfud; Maharani, Sekar Puan; Wulandari, Puput; Rahayu, Sylla Indah Ning; Dzumila Minsar, Fira
An-Nadzir : Jurnal Manajemen Pendidikan Islam Vol. 3 No. 01 (2025): Mei
Publisher : MPI STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/annadzir.v3i01.631

Abstract

This article aims to identify effective strategies for marketing educational services in the digital era, based on Philip Kotler's concept of the marketing mix, which includes product, price, place, promotion, people, process, and physical evidence. In the context of educational marketing, these strategies serve as a fundamental framework for institutions to build a strong reputation, attract prospective students, and create competitive value. This article uses a literature review method by analysing various sources such as books and academic journals to explore the relationship between marketing theories and their application in the educational sector. The study emphasizes how educational institutions can integrate the marketing mix with digital approaches, such as utilizing social media and online platforms to reach wider audiences more efficiently. It also discusses the challenges faced by educational institutions, including increasing competition and shifting consumer behaviour in the digital age, as well as the importance of regularly evaluating marketing strategies to adapt to evolving trends and market demands. Furthermore, an adaptive and collaborative leadership style fostered innovation and created a harmonious working environment. Despite challenges such as initial resistance and the influence of global culture, approaches based on empathy and effective communication proved successful in overcoming these barriers. This study highlights the importance of Islamic leadership as both an ethical foundation and a practical framework for managing educational institutions in the modern era.
IMPLEMENTASI KURIKULUM MERDEKA BERBASIS P5: STRATEGI MANAJEMEN KURIKULUM DALAM MENINGKATKAN KOMPETENSI DAN KARAKTER PROFIL PELAJAR PANCASILA DI SMA NEGERI 1 KANDAT Ridwanulloh, M. Ubaidillah; Rahayu, Sylla Indah Ning; Mulyaningsih, Galih Wikan Ratih
re-JIEM (Research Journal of Islamic Education Management) Vol. 8 No. 1 (2025)
Publisher : Prodi MPI Fakultas Tarbiyah IAIN Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/re-jiem.v8i1.18633

Abstract

This study discusses the implementation of the Pancasila Student Profile Strengthening Project (P5) through curriculum management at SMA Negeri 1 Kandat to improve students' competency and Pancasila character formation. P5 is part of the Independent Curriculum which aims to link educational theory with real-world situations. Through a qualitative approach with a case study type, this study explores the strategies for planning, organizing, implementing, and evaluating the implementation of the Independent Learning curriculum. Data was collected through interviews, observations, and documentation. The results showed that P5-based character formation succeeded in creating space for students to develop character and improve skills in accordance with Pancasila values. The P5 project encouraged collaboration between teachers and increased student involvement in the learning process. In conclusion, this curriculum management strategy contributed to the development of independent curriculum management in project-based high schools and succeeded in instilling the character of Pancasila student profiles.
Co-Authors Amina, Fitriah Dzumila Minsar, Fira Maharani, Sekar Puan Mahfud Ifendi Mulyaningsih, Galih Wikan Ratih Rahayu, Selvi Dewi Ridwanulloh, M. Ubaidillah Wulandari, Puput