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Pratama, Septian Dwi
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Social Sciences Other

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Increasing Public Awareness of Information on Billboards about The Exemption of Land and Building Taxes Fines in Sidoarjo Regency Susanto, Bagus Kurniawan; Pratama, Septian Dwi; Aprilianto, Vonda
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 1 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i1.9877

Abstract

This study aims to measure the level of public awareness of Sidoarjo Regency towards information on PBB fine amnesty delivered through billboards, especially along Jalan Pahlawan. The research method used was a survey involving 100 respondents aged 25-45 years who had experience crossing Jalan Pahlawan. Data analysis used the Customer Response Index (CRI) with a focus on the awareness and comprehend stages.  The results of the study showed that the level of public awareness of information on PBB fine amnesty through billboards was quite high, with a percentage reaching 88%. This indicates that billboards are effective in conveying public information to the public. In addition, the CRI analysis also showed that most respondents were able to understand the information conveyed on the billboards regarding the PBB fine amnesty program.
Co-Authors Aprilianto, Vonda Susanto, Bagus Kurniawan