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p-Index From 2020 - 2025
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All Journal Finansha: Journal of Sharia Financial Management
Yanti, Setianti
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Economics, Econometrics & Finance

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BIBLIOMETRIC ANALYSIS AND MAPPING OF GREEN BRANDING AND CONSUMPTION BEHAVIOR RESEARCH DEVELOPMENTS Anwar, Dini Daraini; Yanti, Setianti; Warta, Waska
Finansha: Journal of Sharia Financial Management Vol. 6 No. 1 (2025): Finansha: Journal of Sharia Financial Management
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/fjsfm.v6i1.41783

Abstract

The increasing public awareness and concern about environmental issues has shifted the tendency of consumers to choose a product more selectively, the rise in environmental concerns has also led to emergence of green branding concept. The research used bibliometric analysis  of the scholarly discourse surrounding green branding from the years 2010 to 2024, utilizing the Scopus database to examinate the large data about various papers included in this study. Biblioshiny and VOSviewer software were used to analyse keyword co-occurrence and co-authorship in this topic. The result showing that the largest number of papers on green branding appeared in 2024, indicating there’s a growing academic interest in green branding topic. This study contributes to enhancing direction for researchers to examine the topic of green branding by offering the details of the journals information, authors, and countries that hold significant role in the green branding study alongside the terminology that frequently employed in green branding studies
Co-Authors Anwar, Dini Daraini Warta, Waska