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All Journal Jurnal Ilmiah Edunomika (JIE)
Ma'ruf, M. Hasan Ma'ruf
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Jurnal Ilmiah Edunomika (JIE)

 1 
THE ROLE OF SERVICE QUALITY, BRAND IMAGE, AND WORD OF MOUTH ON COLLEGE DECISIONS WITH CONSUMER SATISFACTION AS INTERVENING VARIABLES (STUDY ON RPL PROGRAM AT IIB DARMAJAYA) Dian Eka Darma Wahyuni; Hakim, Lukmanul; Ma'ruf, M. Hasan Ma'ruf
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

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Abstract

This study aims to analyze the influence of service quality, brand image, and word of mouth on the decision to continue studying, with consumer satisfaction as an intervening variable in the context of the Past Learning Recognition Program (RPL) at the Darmajaya Institute of Informatics and Business (IIB Darmajaya). Data were collected from students of the RPL IIB Darmajaya Program using the purposive sampling, with a total of 100 respondents. The analysis was performed using multiple regression with the help of SPSS software. The results of the study show that service quality, brand image, and word of mouth have a significant effect on consumer satisfaction, but only word of mouth has a significant influence on college decisions. Consumer satisfaction is proven to be a significant intervening variable in strengthening the influence of independent variables on college decisions. This research emphasizes the importance of word of mouth strategy and consumer satisfaction in improving the decision of prospective students to continue their education. Higher education institutions such as IIB Darmajaya can capitalize on these findings by improving service quality and building a positive brand image, while encouraging effective interpersonal communication among students and alumni.Keywords: Service Quality, Brand Image, Word of Mouth, Consumer Satisfaction, College Decision, RPL.
Analysis of the Influence of Discipline, Competence, and Work Motivation on the Performance of Police Personnel Hakim, Lukmanul; Riki Kurniawan; Ma'ruf, M. Hasan Ma'ruf
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18072

Abstract

This study aims to analyze the influence of work discipline, work competence, and work motivation on the performance of Pringsewu Police personnel. Police performance is an important aspect in realizing professional, modern, and reliable public services. However, empirical data shows that the performance of the Pringsewu Police during the 2021-2024 period has fluctuated with a downward trend, accompanied by an increase in disciplinary violations. This study uses a quantitative approach with a survey method. The research population is all members of the Pringsewu Police totaling 410 personnel, with a sample of 201 respondents determined through proportional random sampling. Data collection was carried out by Likert scale questionnaire, while data analysis used multiple linear regression with tests of validity, reliability, and classical assumptions. The results of the study show that work discipline has a significant effect on personnel performance. Work competence makes a positive contribution to the effectiveness of task implementation, while work motivation has a significant effect on increasing personnel dedication and responsibility. Simultaneously, the three variables have a significant effect on the performance of the Pringsewu Police. These findings confirm that human resource management based on discipline, competence, and motivation is an important determinant in improving police performance. Keywords: Work discipline; Competence; Motivation; Performance; Police
Co-Authors Dian Eka Darma Wahyuni Lukmanul Hakim Riki Kurniawan