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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat UNITY: Journal of Community Service
Zulmi, Rizal
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Praktik Digital Marketing Melalui Sosial Media dan Identitas Visual sebagai Alat untuk Mengembangkan UMKM Darmawan, Moh. Faridl; Widyaningsih, Bekti; Zulmi, Rizal; Riswamanda, Alfito; Utami, Sri; Pratama, Leonita Yogi; Cahyanti, Lutfiyah Dwi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5291

Abstract

This community service is carried out to handle the marketing process of MSMEs. Because in Kromong Village it is still focused offline, namely relying on markets around the business location to market its products. Apart from that, we are still focused on using word of mouth marketing techniques for promotional media. The aim is to gain new knowledge, understanding and skills in marketing for the business they run so that they can help increase sales of MSMEs in Kromong Village. There are many forms of digital marketing that can be done, one of which is through social media, social media marketing or social media marketing. This is to build awareness, recognition and action for your brand, business, product or anything else. The method for implementing this activity is community service with a Participatory Action Research (PAR) approach oriented towards community empowerment. Because empowerment must always meet the needs and solve problems that exist in society. The results of this activity were carried out in the form of direct assistance so that researchers could freely share knowledge with partners, and partners could also ask confusing related questions directly so that partners' understanding could be deeper. Apart from that, mentoring. This practice is carried out directly so that researchers can coordinate directly with partners regarding important and necessary matters relating to these MSMEs
Pengelolaan Hasil Laut Berbasis Komunitas Nelayan di Pulau Sumbawa untuk Mendukung Pariwisata Kuliner Lokal Ardana, Taufik; Zulmi, Rizal
UNITY: Journal of Community Service Vol. 1 No. 2 (2025): UNITY: Journal of Community Service, January 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/unity.v1i2.105

Abstract

Community-based marine resource management among fishermen in Sumbawa Island is a key strategy to support local culinary tourism. This article aims to analyze how community-based approaches can enhance the added value of marine products and strengthen the appeal of culinary tourism in the region. The methods include interviews with local fishermen, field observations, and secondary data analysis from tourism and fisheries reports. The findings indicate that through community-based management, such as the establishment of fishermen's cooperatives, training on seafood processing, and collaboration with the tourism sector, economic and social potential can be improved. This strategy also promotes the sustainability of marine ecosystems. Therefore, community-based marine resource management among fishermen in Sumbawa Island serves as a replicable model for supporting sustainable tourism in other regions.
Praktik Digital Marketing Melalui Sosial Media dan Identitas Visual sebagai Alat untuk Mengembangkan UMKM Darmawan, Moh. Faridl; Widyaningsih, Bekti; Zulmi, Rizal; Riswamanda, Alfito; Utami, Sri; Pratama, Leonita Yogi; Cahyanti, Lutfiyah Dwi
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5291

Abstract

This community service is carried out to handle the marketing process of MSMEs. Because in Kromong Village it is still focused offline, namely relying on markets around the business location to market its products. Apart from that, we are still focused on using word of mouth marketing techniques for promotional media. The aim is to gain new knowledge, understanding and skills in marketing for the business they run so that they can help increase sales of MSMEs in Kromong Village. There are many forms of digital marketing that can be done, one of which is through social media, social media marketing or social media marketing. This is to build awareness, recognition and action for your brand, business, product or anything else. The method for implementing this activity is community service with a Participatory Action Research (PAR) approach oriented towards community empowerment. Because empowerment must always meet the needs and solve problems that exist in society. The results of this activity were carried out in the form of direct assistance so that researchers could freely share knowledge with partners, and partners could also ask confusing related questions directly so that partners' understanding could be deeper. Apart from that, mentoring. This practice is carried out directly so that researchers can coordinate directly with partners regarding important and necessary matters relating to these MSMEs
Co-Authors Ardana, Taufik Bekti Widyaningsih Cahyanti, Lutfiyah Dwi Darmawan, Moh Faridl Pratama, Leonita Yogi Riswamanda, Alfito Sri Utami