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All Journal Bisma: Jurnal Bisnis dan Manajemen JURNAL KELUARGA SEHAT SEJAHTERA
Manik, Kristina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Nursing Public Health Other

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BUSINESS TENURE, OPERATING HOURS, AND COMPETITORS: EFFECTS ON CUSTOMERS AND FINANCIAL IMPLICATIONS Prayogi, Oki; Hasanah, Uswatun; Manalu, Royen Rivaldo; Situmorang, Rio; Lubis, Evi; Manik, Kristina
Bisma: Jurnal Bisnis dan Manajemen Vol. 19 No. 1 (2025)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v19i1.53766

Abstract

This study aims to examine the effect of business tenure, operating hours, and the number of competitors on the number of customers for street vendors in Medan, along with the financial implications of customer traffic. Using a quantitative approach with a case study method, data were collected through structured questionnaires, involving direct numerical input provided by street vendors. The research was conducted in selected districts of Medan using purposive sampling, with a total sample of 30 respondents. The data were analyzed using multiple linear regression. The findings indicate that, collectively, business tenure, operating hours, and the number of competitors significantly affect customer volume. However, on an individual basis, only operating hours had a statistically significant impact, suggesting that longer operating hours are positively associated with attracting more customers. In contrast, business tenure and competition did not show a meaningful influence. The regression model met the assumptions of normality and showed no signs of heteroscedasticity. From a financial perspective, the results imply that optimizing daily operating hours may enhance customer reach and, subsequently, improve income potential, whereas simply having longer business experience or facing more competitors does not necessarily guarantee higher earnings.
SISTEM MANAJEMEN INFORMASI BIAYA: SINERGI EVALUASI KARAKTERISTIK BIAYA DENGAN TEKNOLOGI DIGITAL haloho, Irvan satria; Silalahi, Cindy Riski; siregar, Abel Theresia; Hutasoit, Pitta Cristina; manik, Kristina; Siallagan, Hamonangan
Jurnal Keluarga Sehat Sejahtera Vol 23 No 1 (2025): JURNAL KELUARGA SEHAT SEJAHTERA
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jkss.v23i1.68297

Abstract

The era of digital transformation has changed the paradigm of information management in various organizational sectors, especially in cost management, which is an important element in strategic decision making. Rapid developments in information technology have encouraged organizations to optimize their cost management systems through the integration of more sophisticated digital technologies. This study examines the application of a digital-based cost information management system (SMIB) in an organization that is undergoing a comprehensive digital transformation. This case highlights a unique phenomenon related to changes in cost characteristics that cannot be predicted by conventional systems. The findings show that the synergy between cost characteristic evaluation and digital technology offers innovative solutions to existing challenges. The integration of technologies such as big data analytics and machine learning improves the accuracy and speed of cost data processing, providing deeper insights for strategic decision-making. This study concludes that the development of adaptive cost information management systems is increasingly relevant given the operational complexity of modern organizations. The implementation of an integrated CMIS can result in significant efficiency improvements, as evidenced by an increase in operational efficiency of up to 35% compared to conventional systems.
Co-Authors haloho, Irvan satria Hamonangan Siallagan Hutasoit, Pitta Cristina Lubis, Evi Manalu, Royen Rivaldo prayogi, oki Silalahi, Cindy Riski siregar, Abel Theresia Situmorang, Rio Uswatun Hasanah