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Publicity or impact? The use of crowdfunding by Indonesian social media influencers during the covid-19 pandemic Nissa Cita Adinia; Mediana Hanifa
Journal of Social Studies (JSS) Vol 18, No 1 (2022): Journal of Social Studies (JSS)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jss.v18i1.39797

Abstract

Indonesia is marching toward tackling challenges during the endless Covid-19 pandemic. Under a situation known as VUCA (volatile, uncertain, complex, and ambiguous), a troop of social media influencers (SMI) paved the way to create crowdfunding initiatives. Shedding from the discussion of disaster capitalism, where individual or entities make profit from large-scale crises, also take advantage of the destabilized atmosphere, this paper analyses the initiatives of three Indonesian social media influencers in raising funds through Kitabisa.com from March to November 2020. Under the hashtag #BersamaLawanCorona (together fight the corona), the biggest crowdfunding platform, Kitabisa.com has gathered more than 158 billion rupiahs (11,2 million USD) taken from 5.655 campaigns during March to November 2020 period. These efforts are mainly pioneered by SMIs and their followers. Combining desk review and social media analysis method, the paper revealed that the crowdfunding initiatives by SMIs portrayed two sides of a coin: on the one hand reflects the emergence of solidarity and social contribution to create a positive impact, and on the other, generates publicity. It is, however, too quick to conclude whether the initiatives reflect a practice of disaster capitalism, because the publicity that they generated for these crowdfunding initiatives were not higher compare to publicity they gained from their everyday content.
The Role of Communication in Sustainable Development Tourism: A Case Study on Community-based Tourism (Pokdarwis) in Nglanggeran Village Putri, Ferinnadya Annisa; Adinia, Nissa Cita
JURNAL KOMUNIKASI INDONESIA Vol. 7, No. 2
Publisher : UI Scholars Hub

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Abstract

Penelitian ini bertujuan untuk menemukan bagaimana strategi komunikasi dalam memberdayakan masyarakat pedesaan untuk mengembangkan pariwisata lokal dan bagaimana fitur komunikasi tertentu menghasilkan perubahan sosial dan berkontribusi untuk meningkatkan partisipasi masyarakat dalam mengembangkan pariwisata lokal. Peneliti menggunakan metode kualitatif dengan melakukan studi deskriptif pada objek penelitian. Peneliti menganalisis strategi komunikasi Kelompok Sadar Wisata (Pokdarwis) di Desa Nglanggeran dan signifikansinya dalam meningkatkan partisipasi masyarakat dalam mengembangkan pariwisata lokal. Penelitian menunjukkan bagaimana Desa Nglanggeran memberikan kisah sukses partisipasi masyarakat dalam mengembangkan desa melalui kegiatan pariwisata. Perubahan sosial juga termanifestasi dalam peningkatan kesejahteraan dan partisipasi masyarakat dalam memperluas kegiatan pariwisata mereka bahkan lebih. Penelitian ini juga menemukan kurangnya partisipasi perempuan dalam komunitas Nglanggeran dan penduduk laki-laki secara dominan menempati posisi strategis masyarakat. This study aims to discover how communication strategies to empower rural communities to develop local tourism are formulated and implemented and how particular features of communication produce social change and contribute to increase the community participation in developing local tourism. The researchers employ the qualitative method by conducting a descriptive study on the object of the research. The researchers interpret and analyze data on Nglanggeran Pokdarwis’ implementation of communication strategies and its significance in increasing the community participation in developing local tourism. The research shows how Nglanggeran Village provides a success story of community participation in developing village through its tourism activities. The social changes also manifest in the increase of the community’s welfare and participation in expanding their tourism activities even more. This research also finds the lack of female participation in Nglanggeran community and male residents predominantly occupy the community’s strategic positions
Sharing Pictures, Bridging Barriers: The Use of Photovoice to Increase Awareness of Women Refugees Issues in Jakarta Adinia, Nissa Cita; Kirana, Chandra
JURNAL KOMUNIKASI INDONESIA Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

This paper is the implementation of Photovoice with women refugees from Roshan Learning Center, an education space for refugees and asylum seekers in Jakarta. Photovoice is one of participatory action research method which is designed to encourage participants to identify and represent their community strength and issues through photographs. This paper describes the result of Photovoice project done with 9 (nine) women refugees members of Roshan Learning Center, in Jakarta. The project aims to explore issues related to women refugees living in a metropolitan Jakarta. Jakarta is interpreted as a place full of social problems such as traffic and poverty. However, on the other hand, this situation also provided sense of independence for women. Participation in the Photovoice project gives multiple opportunities for reflection and somewhat ignite critical thinking. Such opportunities included deciding what to photograph, developing of why it was important, experiencing the group, as well as creating and participating in a group reflection. There were limitations on the implementation of the method, nevertheless, throughout 3 (three) common themes: struggle and challenges, finding strength, and hope, showed Photovoice project have succeeded in increasing students' understanding and concern for issues related to displacement and women refugees in Jakarta.