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All Journal Jurnal Ilmiah Mahasiswa Raushan Fikr
Humairah Hajijah
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Religion Arts Social Sciences

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ANALISIS EFEKTIVITAS KEMUDAHAN PENGGUNAAN MOBILE BANKING MUAMALAT DIN (DIGITAL ISLAMIC NETWORK) PADA GENERATION Z (ZOOMER) (STUDI KASUS BANK MUAMALAT KCP SERDANG) Humairah Hajijah; Atika; Nur Ahmadi Bi Rahmani
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 1 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i1.13612

Abstract

This study aims to evaluate the usability and user satisfaction of the Muamalat DIN Mobile Banking application among Generation Z, a cohort widely recognized as digital natives. The primary focus lies in assessing the effectiveness of the application’s features in addressing the demands of digital Islamic banking transactions. Employing a descriptive qualitative approach, data were gathered through in-depth interviews, field observations, and document analysis. The findings indicate that the application demonstrates a high level of user-friendliness, ensures transaction security, and adheres to the principles of Shariah-compliant finance. Nonetheless, to sustain user engagement and strengthen loyalty among younger generations, continuous enhancement of features and service quality emerges as a strategic imperative
Co-Authors atika NUR AHMADI BI RAHMANI