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All Journal Berajah Journal Dinamis: Jurnal Pengabdian Kepada Masyarakat
Sunaidah, Siti
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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MARKETING STRATEGIES IN SHARIA TOURISM: EXPLORING CONSUMER BEHAVIOR AND DIGITAL BRANDING FOR SUSTAINABLE GROWTH Sunaidah, Siti
Berajah Journal Vol. 4 No. 6 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i6.428

Abstract

Sharia tourism, or Islamic-friendly tourism, has emerged as a growing sector in the global tourism industry, driven by the increasing demand for travel experiences that adhere to Islamic principles. As Muslim travelers seek destinations and services that align with their religious beliefs, the need for effective marketing strategies in this sector has become crucial. This paper explores key marketing strategies employed in Sharia tourism, focusing on the role of digital marketing, branding, and consumer behavior in shaping the growth of this niche market. Through case studies and analysis of successful Sharia-compliant tourism destinations, the research highlights how destinations are leveraging social media, influencer marketing, and content-driven campaigns to attract Muslim travelers. Moreover, this paper discusses the unique challenges faced by marketers in positioning Sharia tourism products while maintaining cultural sensitivity and religious compliance. The research also examines consumer preferences, exploring how elements such as halal food, gender-segregated facilities, and religious accommodations influence the decision-making process of Muslim tourists. The findings suggest that with proper marketing, Sharia tourism can significantly contribute to the growth of the global tourism sector, offering both economic benefits and opportunities for cultural exchange. Lastly, recommendations are provided for tourism marketers to enhance their branding efforts and ensure that their messaging aligns with the values and needs of Muslim travelers.
Pelatihan Manajemen Uang Pada Santri Pondok Pesantren Al-Qolam Ngunut Maghfiroh, Ana Muntadhirotul; Sunaidah, Siti; Handayani, Fitri
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Juli-Desember 2025
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v5i2.10168

Abstract

Rendahnya literasi keuangan santri menjadi tantangan dalam membentuk generasi yang mampu mengelola keuangan secara bertanggung jawab. Berdasarkan temuan nasional, tingkat literasi keuangan remaja masih tergolong rendah. Pengabdian ini bertujuan meningkatkan pemahaman dan keterampilan keuangan santri melalui pelatihan manajemen uang saku di SMP Pondok Pesantren Al-Qolam Ngunut. Kegiatan melibatkan peserta usia remaja melalui tiga tahap: persiapan yang mencakup analisis kebutuhan dan penyusunan materi pelatihan, pelaksanaan dengan pendekatan experiential learning melalui penyampaian materi, studi kasus, simulasi anggaran, serta latihan pencatatan pengeluaran, dan evaluasi melalui tes awal–akhir serta monitoring perilaku berbasis Theory of Planned Behavior. Hasil pengabdian menunjukkan adanya peningkatan pengetahuan dan perubahan kebiasaan santri dalam mengelola uang saku secara lebih teratur. Temuan ini menegaskan pentingnya integrasi pendidikan literasi keuangan dalam kurikulum pesantren secara berkelanjutan untuk mendukung kemandirian santri.
Co-Authors Fitri Handayani Maghfiroh, Ana Muntadhirotul