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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Agribios
Efendi, Ihsan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Environmental Science Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REGENERASI PETANI DI KECAMATAN PERBAUNGAN KABUPATEN SERDANG BEDAGAI pane, dona syahraina; Efendi, Ihsan; Hasibuan, Syahbudin
AGRIBIOS Vol 23 No 1 (2025): JUNI
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v23i1.6110

Abstract

Pertanian merupakan sektor yang potensial untuk dikembangkan, namun belum didukung oleh sumberdaya manusia yang memadai bahkan cenderung mengalami penurunan minat (degenerasi) karena pendapatan sektor pertanian yang kurang menjanjikan. Jumlah produktivitas pertanian pada dua tahun terakhir cenderung menurun, ini merupakan dampak dari jumlah tenaga kerja muda pertanian yang berkurang. tenaga kerja muda pertanian ini memilih berpindah ke perkotaan untuk mendapatkan upah yang lebih tinggi.Tujuan Penelitian ini adalah Untuk mengetahui dan menganalisis pengaruh motivasi, lingkungan, dukungan pemerintah dan minat terhadap regenerasi petani di daerah kecamatan Perbaungan Kabupaten Serdang Bedagai. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif dengan metode survey melalui wawancara langsung terhadap responden dengan menggunakan instrumen berupa kuesioner untuk mengumpulkan data. Persepsi pada bidang pertanian, motivasi, lingkungan alam merupakan faktor internal yang berpengaruh positif dan siginifikan terhadap minat generasi muda, namun faktor eksternal yaitu pengaruh lingkungan sosial dan dukungan pemerintah tidak signifikan terhadap minat generasi muda
Analysis Of Millennial Consumer Trust In Environmentally Friendly Products In Medan Denai District, Medan City Mutahajjid, Zul Azmi; Efendi, Ihsan; Aisyah, Nur
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9259

Abstract

This study aims to analyze millennial consumer trust in environmentally friendly products in the Medan Denai District, Medan City. The independent variables used include product information (X1), product quality (X2), and product price (X3); the mediating variable is consumer trust (Z); and the dependent variable is purchase decision (Y). This research employs a quantitative method with data collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.1.1. The population of the study consists of 129 individuals, and the sample size was determined using Slovin's formula with a 5% margin of error. The results indicate that product information, product quality, and product price significantly affect consumer trust. Consumer trust, in turn, has the greatest impact on purchase decisions, with an Original Sample (O) value of 0.710 and a T-statistic of 8.875. Product price significantly influences both trust (O = 0.420, T = 3.000) and purchase decision (O = 0.210, T = 2.333), indicating that a reasonable or competitive price can enhance consumer trust and drive purchasing behavior. Similarly, product information significantly affects trust (O = 0.310, T = 2.385) and purchase decision (O = 0.280, T = 2.667). Product quality also affects trust (O = 0.290, T = 2.320) and purchase decision (O = 0.240, T = 2.526), though to a slightly lesser degree. The indirect path analysis shows that consumer trust significantly mediates the relationship between the three independent variables and the purchase decision. Product price has an indirect effect through trust (O = 0.350, T = 2.917), as do product information (O = 0.230, T = 2.091) and product quality (O = 0.260, T = 2.476). These findings highlight that trust is a key factor in driving millennial consumers' decisions to purchase environmentally friendly products, which can be enhanced through pricing strategies, clear product information, and consistent product quality.
Co-Authors Mutahajjid, Zul Azmi Nur Aisyah pane, dona syahraina Syahbudin Hasibuan